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Leadership 2020

by Eileen Frack, General Manager, Human Resources

Moore’s Law, famous for describing the driving force of technological and social change doubling every two years, also applies to the speed of business. Companies need to continuously evolve, always preparing for striking changes...

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Sustainability, Marginal Improvement, and Target Setting

by Alan Pearson, Chief Engineer, Daimler Trucks North America

How in the world are these topics connected when it comes to engineering our products? The connection is very strong if I think about Fuel Economy, one of my favorite subjects. It is a fact that the fuel economy of our tractors has...

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Employee Centered Giving

by David Giroux, Director of Communications and Corporate Marketing

Over the past century, corporate giving has changed quite a bit in America. Its roots are based on individual philanthropists like John D. Rockefeller and Andrew Carnegie making huge donations in the early 1900’s. By the mid-1900’s...

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LEED Platinum Certified

by Matthew Seidman, CEM, Sustainability Engineer

What does it take to accomplish the highest level of certification for an environmentally-friendly headquarters? For starters, it requires a long-term vision, high operational standards, significant investments, and a...

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What's in a Name?

by Mary Aufdemberg, Director, product Marketing, Freightliner Trucks

Quite a lot, actually. Especially when you are a brand name … a brand name that’s on top. Freightliner’s new Cascadia went into production in January. And it is following in the tire tracks of a class 8 premium on-highway tractor that...

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Innovation: The Struggle of What Is Possible and What Is Practical

by Matthew Pfaffenbach, Director of Connectivity

Innovation is the sexy stuff of industry. It is always the work which everyone wants to be a part of. It is the place where people can be granted free reign to imagine, to create, and to try something new. It can also be the most frustrating...

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