Alliance Pit Stop Tour to Showcase Alliance Truck Parts No. 12 Dodge Challenger at Select Dealer Sites Across U.S

Customers Can Follow Alliance Truck Parts Racing on the Road on Facebook & Twitter

LOUISVILLE, Ky., March 31, 2011 – Alliance Truck Parts, a leading provider of replacement parts for the commercial transportation industry, has launched the Alliance Pit Stop Tour, a mobile marketing road tour to promote Alliance Truck Parts Racing and the brand’s full line of Alliance Truck Parts products. Featuring NASCAR’s Alliance-sponsored No. 12 Dodge Challenger, the traveling exhibit will visit Freightliner, Sterling and Western Star truck dealerships, as well as Travel Centers of America and Petro truck stops in the vicinity of select NASCAR® Nationwide® Series races from now until November of 2011.

The Alliance Pit Stop Tour trailer and crew will cover approximately 23,250 miles by the time they finish at Homestead-Miami Speedway in Florida. At each stop, attendees will be able to win $25 Alliance Truck Parts gift cards in hourly drawings and play the Alliance Pit Stop Challenge matching game. Attendees will also be able to have their photo taken with the yellow and black Alliance Truck Parts No. 12 Dodge Challenger with the option to download it later at no cost at

“In connection to Alliance Truck Parts Racing’s NASCAR Nationwide Series schedule, we’re letting our customers get a closer look at the car itself,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “We’re excited about our NASCAR involvement and the ability it gives us to offer something back to our loyal customers.”

The Alliance Pit Stop Tour will be in the vicinity of these NASCAR Nationwide Series races immediately following the 2011 Mid America Trucking Show: To find out where the Alliance Pit Stop Tour is currently headed, visit Alliance Truck Parts Racing online at, the Alliance Truck Parts Facebook Page or follow @allianceparts on Twitter.

About Alliance Truck Parts

Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada. For more information, or to locate the nearest Alliance Truck Parts dealer, visit

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

The NASCAR® trademark along with its logos are registered trademarks of the National Association for Stock Car Auto Racing, Inc. The Nationwide® trademark along with its logos are registered trademarks of Nationwide Mutual Insurance Company.

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