Alliance Truck Parts Merchandise Now Available Online

Portland, Ore., December 13, 2011 – Alliance Truck Parts, a leading parts supplier for the commercial transportation industry and sponsor of the No. 12 Dodge Challenger in the NASCAR Nationwide Series, now offers branded Alliance Truck Parts merchandise on the web. Fans can find a wide range of items showing off the black and yellow Alliance Truck Parts logo as well as other branded Alliance Truck Parts Racing Team merchandise at and

Alliance Truck Parts is celebrating the launch of its new online store with a 20% off promotion through December 31, 2011. Visitors to the sites can save 20% on Alliance Truck Parts merchandise by using the promotional code “HOLIDAY.”

“We created our online store for customers and fans of the Alliance Truck Parts all-makes brand, and to share pride in our NASCAR Nationwide Series sponsorship of the No. 12 Dodge Challenger,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “Launching this retail outlet gives us another channel to share our love of racing and our commitment to quality, value and service, both on the highway and on the track.”

Alliance Truck Parts online merchandise includes adult and children’s apparel, No. 12 Dodge Challenger NASCAR-certified diecast cars and other items including key chains, hats, coffee mugs and luggage.

About Alliance Truck Parts

Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada and Travel Centers of America and Petro locations nationwide. For more information, or to locate the nearest Alliance Truck Parts dealer, visit

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

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