Alliance Victory Lane Sweepstakes Offers Chance at a NASCAR VIP Experience Package & More

Alliance Truck Parts Leverages NASCAR® Relationship to Offer Prizes for Serious Fans

LOUISVILLE, Ky., March 31, 2011 – Alliance Truck Parts, has launched the Alliance Victory Lane Sweepstakes, offering entrants a chance to win a grand prize trip for two to see the NASCAR® Nationwide® Series Michigan International Speedway 250 race in June, including pit passes, VIP suite access, a chance to meet the Alliance Truck Parts-sponsored No. 12 Dodge Challenger driver, Sam Hornish Jr., autographed NASCAR merchandise and more. The contest runs from March 31, to May 31, 2011.

“We know our customers are huge NASCAR fans. We wanted to share our pride in Alliance’s NASCAR involvement with our customers, and what better way to do that than bringing them with us to the track,” said Daniel Haggerty, director of parts marketing for Daimler Trucks North America LLC. “If you’re a fan of automotive racing, these prize packages offer the chance of a lifetime to experience NASCAR racing up close and personal.”

The Alliance Victory Lane Sweepstakes first prize will include a NASCAR Driving Experience package that includes driving a 600-hp NASCAR race car with one-on-one feedback from the pit instructor at the track. Second prize will capture an Alliance Truck Parts merchandise package, and fifty entrants will win a third prize $100 Alliance Truck Parts gift card. In addition, there will be weekly chances to win $25 Alliance Truck Parts gift cards throughout the contest dates. Alliance gift cards are good toward the purchase of any parts or accessories at participating Alliance Truck Parts dealers and service locations.

“The teamwork and consistency required to keep a racing car competitive is nothing short of incredible,” added Haggerty. “Alliance strives to offer that same level of support, working to keep commercial vehicles on the road where they belong. We hope our customers enjoy the taste of NASCAR that our Victory Lane Sweepstakes offers.”

To enter the Alliance Victory Lane Sweepstakes, and view the complete list of prizes and official rules, visit

About Alliance Truck Parts

Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada. For more information, or to locate the nearest Alliance Truck Parts dealer, visit

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

The NASCAR® trademark along with its logos are registered trademarks of the National Association for Stock Car Auto Racing, Inc. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with NASCAR. The Nationwide® trademark along with its logos are registered trademarks of Nationwide Mutual Insurance Company. This Sweepstakes is in no way sponsored, endorsed or administered by, or associated with Nationwide Mutual Insurance Company.

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