Daimler Trucks North America Cascadia Featured in the HALO Foundation and Road Scholar Transport "93 Cents for Flight 93" Campaign

Specially-designed Freightliner Cascadia will help generate awareness, funds for fundraising initiative

PORTLAND, Ore. - Daimler Trucks North America will have a hand in an initiative co-owned by The HALO Foundation and Road Scholar Transport "93 Cents for Flight 93" campaign, a fundraising endeavor commemorating the passengers and crew members aboard United Flight 93, who lost their lives on Sept. 11, 2001.

A Freightliner Cascadiaâ„¢ with specially-designed graphics was prominently displayed at the "93 Cents for Flight 93" kick-off event held today in Shankesville, Pa. The truck, which is owned by Road Scholar Transport, will serve as a roaming billboard to generate awareness and money for the effort.

The Cascadia showcases a larger-than-life bald eagle, with its yellow and gray beak descending over the hood. An insignia with "Forever Heroes, Honor and Hope" is prominently placed in the middle of the cab, flanked by the Road Scholar Transport and The HALO Foundation logos. The eagle's head and body continue to the back of the cab and blend into the trailer, which further promotes the "93 Cents for Flight 93" campaign.

"Daimler Trucks North America is proud to be part of this important effort to honor those who lost their lives on Sept. 11, 2001," said Roger M. Nielsen, chief operating officer for Daimler Trucks North America. "Initiatives such as '93 Cents for Flight 93' help ensure we never forget the tragic events of that day, and that we remember the heroic efforts of the passengers and crewmembers from Flight 93."

The "93 Cents for Flight 93" Cascadia is part of Road Scholar's "Hope and Awareness Campaign," which supports different causes. Customers select the truck that corresponds with their charity of choice from Road Scholar's fleet of specially-designed Freightliner trucks and for every mile their freight travels, a donation is made to that charity.

"Our team feels a high sense of participation and pride for every charity we support very time they get behind they wheel of one of our roaming billboards," said Jim Barrett, president of Road Scholar Transport. "We are excited to be part of the 93 Cents campaign, and look forward to using the Cascadia to raise awareness and funds for this important effort."

The "93 Cents for Flight 93" initiative supports the Flight 93 National Memorial Capital Campaign, a national and international effort seeking to raise $30 million from philanthropic individuals, corporations and foundations to enable the construction of the Flight 93 National Memorial. More information is available at www.honorflight93.org.

Daimler Trucks North America LLC, headquartered in Portland, Ore., is the leading medium- and heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.

Related Press Releases