Daimler Trucks North America Invites High Schools to Apply for $250,000 in Donations

Contact: tracy.darchini@daimler.com

Daimler Education in Motion Float to Spotlight STEM Education at 2014 Starlight Parade

PORTLAND, ORE. - May 30, 2014 – Daimler Trucks North America (DTNA) today invited high schools in the Portland and Southwest Washington areas to apply for donations totaling $250,000 from the company’s Daimler Education in Motion campaign. Building on the success of the program’s launch in 2013, funding will support the schools’ educational programs in the areas of science, technology, engineering and mathematics (STEM) and Career and Technical Education (CTE).

The announcement was made in anticipation of the company’s participation in tomorrow’s Starlight Parade, one of Portland’s premier annual community events, where the company will be featuring a float themed on the Daimler Education in Motion campaign’s support of the community. Also participating in the parade will be the Optimus Prime® truck, which will star in Paramount Pictures’ Transformers: Age of Extinction movie opening in theaters June 27, 2014 in the U.S.  Optimus Prime is based on  an innovative new Western Star on-highway vehicle that will be unveiled in late 2014. The all new truck will be badged as a 5700.

“As a company founded on innovation, education plays a vital role in developing talent for both our engineering and production teams,” said David Carson, general manager of Human Resources, Daimler Trucks North America. “By supporting today’s students in science, technology, engineering and math, the goal is to encourage them to stay in school and pursue a rewarding career in manufacturing.”

High school officials interested in applying for the 2014 Daimler Education in Motion donation should apply using the online application form at http://www.daimler-trucksnorthamerica.com/inside/social-responsibility.aspx starting on June 2, 2014 with submittal by the deadline of June 30, 2014. The application process provides an opportunity for the schools to indicate how a $7,000 donation would be used to support CTE and STEM education. In addition to the donations, selected schools will benefit from being assigned a DTNA liaison, an employee who volunteers to work with their assigned school to identify needs for support beyond monetary funding, including classroom presentations, job shadowing, mock interviews, and company tours. In September 2014, Daimler Trucks North America will announce which schools will receive the 2014/15 donations.

In 2013, 34 area participating high schools each received a $7,000 donation for a total donation of $238,000. The funds were used by some schools to purchase robotics, welding, and other machinery and equipment, while some schools opted to update educational technology, such as graphic design and 3-D modeling software, AutoCAD textbooks, and smart boards for science classrooms. Benson Polytechnic High School used the funds to pay it forward to the community, using the donation to teach geometry in its TechGeometry class by guiding students through the construction of a shelter for the homeless at Dignity Park in Northeast Portland.

Since launching the campaign in 2013, the company has committed a total of $775,000 in support of engineering and skilled trades career path development in the Portland and Southwest Washington areas where the company has been headquartered for over 70 years.

Other campaign initiatives include:

Pathways to Manufacturing

Daimler is a co-founding sponsor of IMPACT NW’s Pathways to Manufacturing program which bridges the gap between manufacturers anticipating an increase in demand for skilled workers and high school students who may not otherwise be aware that manufacturing jobs offer family wages and robust career opportunities.

Wind & Oar Boat School

DTNA sponsors the Wind & Oar Boat School, a non-profit organization based in Portland, Ore. that teaches STEM educational concepts through building wooden boats. With an emphasis on the power of hands-on learning, Wind & Oar provides unique opportunities for students to create tangible works of beauty and function.

Daimler Career Day

Over 200 Portland-area high school students attended the 2014 Daimler Career Day in April. Daimler employees volunteered to welcome junior and senior students to tour the facilities on the Swan Island campus to learn about careers in manufacturing and the skilled trades. The students toured the DTNA Product Validation Engineering test facilities and the Western Star Truck Manufacturing Plant.

Daimler Youth Engineering Day Camp

Nearly 100 Portland-area middle school students attended last year’s Daimler Youth Engineering Day Camp, and even more are anticipated to participate in 2014. Held in August, the annual day camp provides opportunities for kids to get close to heavy duty trucks and explore careers in the truck manufacturing industry. For a nominal $15.00 registration fee, Portland area middle school students spend a day at DTNA corporate headquarters on Swan Island and learn about the importance of engineering in our daily lives.

National Engineering Month

DTNA employees love to talk about trucks. Employee volunteers from the company’s engineering department visit Portland’s Rosa Parks Elementary School in North Portland to promote STEM learning through classroom presentations and walk-around presentations of the company’s premier Western Star vehicles manufactured in North Portland.

SMART - Start Making a Reader Today

The basis for any good education starts with literacy, so DTNA and SMART are partnering to recruit volunteer readers for Beach Elementary School starting this fall. SMART envisions an Oregon where every child can read and is empowered to succeed.


“TRANSFORMERS: AGE OF EXTINCTION” is the fourth film in director Michael Bay’s global blockbuster franchise. Mark Wahlberg, Stanley Tucci, Li Bingbing, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver star. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.

Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.

“TRANSFORMERS: AGE OF EXTINCTION” opens in theaters on June 27, 2014.

About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.

About Daimler Trucks North America

Daimler Trucks North America LLC, headquartered in Portland, Ore., is the leading heavy-duty truck manufacturer in North America. It manufactures, sells, and services commercial vehicles under the Freightliner, Western Star, Detroit, and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

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