Daimler Trucks North America Launches Rewards Program

Contact:  David.Giroux@Daimler.com


LOUISVILLE, Ky., – (March 26, 2014) – Daimler Trucks North America (DTNA) is pleased to announce the official launch of its new customer rewards program for those who are searching for quality commercial truck and bus parts and services. The Truck Bucks? rewards program, rewards customers that shop within the DTNA network of Freightliner, Western Star, Detroit™ and Thomas Built Buses retail locations, while opening up a new channel of communication with its aftermarket customers across all brands.


Through the Truck Bucks? rewards program, customers who are members of the program receive special incentives throughout the year. Specials include discounts on select parts and services, which are automatically deducted at check-out without the need for coupons or further action by the customer.


“Truck Bucks? is a great opportunity for us to reward our customers for the parts and services that they purchase every day,” explains Paul Tuomi, director dealer and fleet parts sales, Daimler Trucks North America. “This rewards program will allow us to get closer to our best customers, and help us provide a better aftermarket experience.”


With close to 800 retail locations, DTNA is one of the largest retail networks in the industry. DTNA has taken great lengths to improve the customer experience through the integration of new technologies and operational efficiencies at every stage of the customer ownership cycle.


“We recognize that today, fleets and owner-operators are very conscious of their total cost of ownership,” added Tuomi. “To us, that means our parts and service operations have to be exceptional and provide value to our customers; this rewards program keeps us focused on that goal.”


Customers are able to sign up for Truck Bucks online starting April 1 at www.MyTruckBucks.com or at any Freightliner, Western Star, Detroit™ or Thomas Built Buses retail location across the country. 


About Daimler Trucks North America

Daimler Trucks North America LLC, headquartered in Portland, Ore., is the leading heavy-duty truck manufacturer in North America. It manufactures sells and services commercial vehicles under the Freightliner, Western Star, Detroit and Thomas Built Buses nameplates. Daimler Trucks North America is a business unit of Daimler AG, the world's leading commercial vehicle manufacturer.


Related Press Releases