Detroit Diesel Corporation Strengthens Sales Staff with New Structure; Personnel Appointments

DETROIT, Michigan — In an effort to strengthen its sales organization, Detroit Diesel Corporation (DDC) is announcing several personnel appointments to its sales staff.

Bruce Smalley is appointed Vice President of Sales at Detroit Diesel. In this role, he will be responsible for leadership and coordination of NAFTA On-Highway engine sales. Smalley will report directly to Mark Lampert, Senior Vice President of Sales for Freightliner Trucks, Sterling Trucks and Western Star Truck brands.

Before taking this assignment, Smalley was at Freightliner where he held the position of General Manager of Marketing and Strategy. He also brings extensive sales experience to his new position based on his time at Freightliner, as well as Cummins Engine Company, where he held a variety of roles. Smalley holds both a bachelor's of science degree in finance and a master's degree in business administration from Indiana University.

"Bruce's past leadership success at Freightliner will certainly help strengthen the Detroit Diesel sales organization overall," said Carsten Reinhardt, Detroit Diesel President and Chief Executive Officer. "He is a welcome addition to the team."

"With his Freightliner background and extensive OEM diesel engine experience, Bruce will provide a strong link between Detroit Diesel and Freightliner as we work to enhance our competitiveness in the NAFTA commercial vehicle market," said Mark Lampert, Senior Vice President of Sales for Freightliner, LLC. "His work at Freightliner demonstrated great insight about what it takes to ensure customer satisfaction, which is something I know he will carry forward at Detroit Diesel."

In addition to Bruce's appointment and in order to provide better regional sales coverage across NAFTA, two Regional General news release

Managers are being added to the Detroit Diesel sales team. Detroit Diesel Corporation is the leading manufacturer of on-highway heavy-duty diesel engines for the commercial truck market. The company offers a complete line of engines from 170 to 515 horsepower for the on-highway and vocational markets. Through its corporate headquarters in Detroit, Michigan, Detroit Diesel is engaged in the design, manufacture, sale and service of these products, in addition to supporting alternative and hybrid engine strategies for the commercial truck marketplace. Detroit Diesel is a subsidiary of DaimlerChrysler and part of the Freightliner group of companies.

Related Press Releases