Detroit Launches New Website

DETROIT – April 18, 2012 – Detroit Diesel Corporation today launched its new website, www.DemandDetroit.com. Featuring a wide range of product information, customer support tools and enhanced navigation, the site provides easy access to in-depth information about the complete line of powertrain-related components. The website was developed to support the new Detroit™ brand, which was unveiled in late 2011.



The website prominently showcases the family of Detroit heavy-duty engines and axles and provides specific application-based recommendations. Users are also able to instantly look up the nearest Detroit service location or register an engine with Detroit™ Virtual Technician, Detroit’s onboard diagnostic system.



Additional tools on www.DemandDetroit.com include:



Diesel Exhaust Fluid (DEF) locator: Customers can enter their zip codes and find the DEF station nearest to them.



Community: Find details on the latest Detroit events, including the latest location of the “Demand it All” Tour Trailer.



Social Media integration: Connect to Detroit on Facebook, YouTube and Twitter; and receive news and updates via the site’s RSS Feed.



The website is also optimized to be accessible using smartphones or tablets and includes mobile-specific content.



“Our new website was designed to provide our customers with useful, in-depth information about our products and services, to help them be as efficient and productive as possible,” said Brad Williamson, manager, engine and component marketing for Daimler Trucks North America. “Customers know they can demand it all from Detroit, and with the enhanced site, we have put the right information at their fingertips.”



For more information, go to www.DemandDetroit.com.



Detroit Diesel Corporation is a leading manufacturer of heavy-duty diesel engines. Headquartered in Detroit, Michigan, Detroit offers a complete line of engines and axles for the commercial transportation industry in both the on-highway and vocational markets. Detroit™ engines and axles are sold and serviced through a network of more than 800 locations throughout North America. Detroit is a brand of Detroit Diesel Corporation, a Daimler company.

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