Driver Convenience Clicks on New Alliance Website

Site visitors can test drive enhanced tools and options and enter to win a Richard Petty Driving Experience

PORTLAND, Ore., Visitors to the redesigned Alliance Parts website ( launched November 1 will find enhanced parts support tools designed specifically for commercial drivers, regardless of the make or model they drive.

“We designed this site to be the first stop for drivers looking for parts and service support on the web,” said David Marx, aftermarket marketing communications manager for Daimler Trucks North America. “With quick, easy access to an expansive array of useful tools and information, the Alliance Parts website makes life more convenient for drivers looking for quality and value.”

Updated Site Makes Parts, Service, Specials Easy to Find

The new Alliance Parts website features an on-site catalog with a comprehensive search function that provides instant access to any product in the catalog. Site visitors also can search for products within a specific region or location and view special offers available at Freightliner, Sterling, Western Star and Thomas Built Buses dealerships across North America. As an added convenience, visitors can sign up to receive ongoing parts and service specials from their local dealers.

Search 1,000+ Retail Locations

In addition, includes a customized page for every one of the 1,000-plus retail locations where Alliance parts are sold. Each page provides locations and maps, along with directions, hours, services and product information. Advanced mapping functionality on the new website even allows drivers to customize their routes to include a visit to any of the Freightliner, Sterling, Western Star and Thomas Built Buses locations in the Daimler Trucks North America network.

Visit New Site and Enter to Win Richard Petty Driving Experience

Commercial drivers can check out the new Alliance Parts website November 2-29 and enter to win one of four $500 gift certificates for a Richard Petty Driving Experience.

Redeemable at more than 20 locations nationwide, the gift certificates may be used for a ride-along in a two-seat NASCAR-style stock car driven by a professional instructor at speeds up to 165 miles per hour or for a once-in-a-lifetime chance to drive a Petty car on a professional race course.

One $500 Richard Petty Driving Experience gift certificate will be awarded by random drawing each week for four weeks in November. To enter or see contest rules, visit the newly updated Alliance Brand Parts website at

Alliance Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance brand parts are available at more than 1,000 retail locations, including Freightliner, Western Star and Thomas Built Buses dealerships in the U.S. and Canada. For more information, or to locate the nearest Alliance Parts dealer, visit

Alliance Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer on the continent and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

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