Louisville, Ky. – March 25, 2015 – Daimler Trucks North America (DTNA) is launching a new campaign centered on the people at Elite Support Certified dealers who are known as the “Champions of Uptime”. The campaign humanizes how uptime is achieved, highlighting the continuous improvement coordinators (CICs) who work at Elite Support Certified dealers. These CICs and their teams work to increase driver uptime by focusing on repair quality, speed and parts availability.
Elite Support is a collaborative initiative between Daimler Trucks North America and its truck dealers across the country. Freightliner® and Western Star® dealerships earning the Elite Support certification deliver unmatched customer service and efficiency every time a truck comes in for maintenance or repair. The goal of all Elite Support Certified dealers is to offer quality service and repairs as efficiently as possible to maximize uptime and get drivers and their trucks back on the road. As of February 28, 2015, there were 160 Elite Support Certified dealers in North America.
“The Champions of Uptime feature CICs that hail from dealers across the nation, and are experts in a variety of functional areas including parts, service and truck sales. They have demonstrated their commitment to customer service, excellence and uptime,” explains Jennifer Stevenson, director of distribution development at Daimler Trucks North America. “The role of a CIC is focused on solving problems, instilling accountability and improving the customer experience within the dealership. This idea of continuous improvement is what makes Elite Support locations unique and what allows them to service and repair trucks efficiently.”
Assigning a CIC is part of the criteria to becoming an Elite Support Certified dealer. Dealerships designate a high performing employee who is a strong communicator and is highly motivated to improve the customer experience.
This year at MATS, some of the stars of the campaign, Michelle Kwasny, service business development manager and CIC at First Truck Centre in Edmonton, Alberta and Seth Tynes, lead technician and CIC at TAG Truck Center of Calvert City, Kentucky, were present in the Elite Support booth to interact with customers.
The Elite Support booth also featured:
· A 360 degree virtual tour of an Elite Support Certified dealer
· The Elite Support Certified dealer locator
· Display featuring Detroit Reman products
· Truck Bucks? discount program information
Visitors could also pose in front of giant green screens and make their own Champions of Uptime trading cards to coincide with the new ad campaign.
To learn more about Elite Support, visit www.EliteSupportNetwork.com