GAFFNEY, S.C. - Freightliner Custom Chassis Corporation recently introduced a brand-new tagline to the public: "Driven By You," signaling the company's focus on maintaining best-in-class customer satisfaction and product quality. "We felt it was time to further define that commitment to all our motorhome, walk-in van and shuttle bus customers and to our employees," said Jonathan Randall, Director of Sales and Marketing for FCCC. "We have an established reputation in the market as the leading manufacturer of diesel chassis, and it's essential to recognize that our efforts are driven by what the customers tell us is important. They build on and use vehicles built on our chassis, and they challenge us to improve the customer experience as well as the quality of our products."
This is evident in the innovations that Freightliner Customer Chassis has brought to the chassis industry over the years. "We are very close to our customers," explained Scott Larson, Manager of Engineering. "Our partnerships with them have led to many of our chassis innovations. Over the last few years, we've developed raised rails, dropped rails, modular chassis, raised and lowered engines-just about everything you can do with steel and power trains, we've done."
"We have taken great efforts to make sure our customers are completely satisfied with what we deliver," said Bob Harbin, President of Freightliner Custom Chassis. "We are driven by their needs rather than us creating a product and trying to just push it out to the market."
In addition to the new tagline, the highly recognizable Freightliner Custom Chassis logo has a new, fresher, more three-dimensional appearance to coincide with the new tagline. "We're making a more direct association with our proud Freightliner heritage and the actual chassis, which is why there is an element of chrome and relief in the refresh," said Randall. "We also think that the logo successfully connects to our new tagline, "Driven By You."
The "Driven By You" tagline and the refreshed logo now appear on all Freightliner Custom Chassis Corporation's advertising and internal communications.