Freightliner Encourages Drivers to Run Smart with Genuine Parts
“Keep It a Freightliner” Can Help Owners Maintain Value, Ensure Performance and Deliver Peace of Mind
Portland, Ore., – Freightliner Trucks today announced the launch of www.keepitafreightliner.com, a new website that conveniently packages Freightliner’s comprehensive support network with valuable information on the advantages of using genuine parts. Genuine Freightliner parts are used on the truck production line, so they are engineered to fit seamlessly on a Freightliner truck and are designed to deliver optimal performance.
“It’s an accepted principle in the trucking business that using genuine parts ensures better value for the truck owner,” said Todd Hooper, director of parts and service marketing for Daimler Trucks North America. “But selecting genuine parts also means knowing that your vehicle is maintained with parts made of the highest quality materials, engineered for the best possible durability and performance, and designed to perfectly fit your truck.
“Freightliner encourages all of its customers to ‘Keep it a Freightliner’ and with Freightliner’s reputation as the longest-lasting trucks on the road, second, third and even fourth owners can protect their trucks by using genuine parts,” continued Hooper.
Freightliner has been building reliable trucks and helping businesses succeed for more than 60 years. Genuine parts keep those trucks running smart, because exact replacement parts help maintain high resale values for truck owners. With information and resources to help keep vehicles running at peak performance mile after mile and owner after owner, the new website is another way Freightliner continues to support its customers.
In addition, owner-operators who purchase Freightliner vehicles through the SelecTrucks network, the industry’s largest selection of used heavy- and medium-duty trucks, will receive a Freightliner Owner Experience Kit to reinforce the value of using genuine parts.
The Freightliner Owner Experience Kit provides information about the new genuine parts website, a brochure with details about Freightliner’s reliable parts and service support network, and a genuine parts coupon redeemable for up to $250 at any authorized Freightliner dealership.
Freightliner Trucks is a division of Daimler Trucks North America LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4-8 trucks and is a Daimler company, the world's leading commercial vehicle manufacturer.