Freightliner LLC Establishes Used Truck Retail Fleet Sales Group
Sales Team Will Work With Dealers, SelecTrucks to Serve Used Truck Customers
Freightliner LLC has created a used truck retail sales group dedicated to serving fleets. The group will work with SelecTrucks Centers as well as Freightliner Trucks, Sterling and Western Star dealers to develop new fleet customers for high quality, late model, Class 6-8 used vehicles.
“In establishing a dedicated used truck retail fleet sales group, we are allocating significant new management resources to our used truck sales effort,” said Bill Gordon, president of Freightliner’s business unit responsible for the company’s used truck operations. “This move is further evidence of Freightliner LLC’s focus on the used truck business and our commitment to used truck customers.”
According to Gordon, this fleet group will serve fleets that do not have an existing used truck relationship with a SelecTrucks Center or a dealer. “We want to ensure that all fleets, including those with substantial owner-operator programs, are familiar with all the ways we can creatively help them,” Gordon said. “Although this fleet group will aggressively prospect fleet customers, it’s important that the sales activities are coordinated with the local SelecTrucks Center or Freightliner, Sterling or Western Star dealer. This added management focus will help us better develop and deliver used truck vehicle-solutions to our customers.”
Customers to be served by the newly-formed used truck retail sales group include medium and large fleets that traditionally buy used trucks or those that currently purchase new, competitively-branded trucks but may be better served by high quality, late model used vehicles. The group will be headed by Bob McTernan, a 26-year veteran of the trucking industry and formerly Western Region General Sales Manager (new trucks) for Freightliner Trucks. McTernan’s team will consist of industry-experienced sales managers located in various geographic regions of North America.
The establishment of a used truck retail sales group is the latest in a series of used truck-related initiatives by Freightliner LLC. Among other measures, the company recently announced new financing options for used truck customers and innovative used truck purchase programs including Power to Succeed and SelectOne.
The company also is opening a group of used truck retail remarketing centers, increasing its used truck reconfiguration operations and expanding its network of SelecTrucks Centers. First opened in 1997, SelecTrucks is Freightliner LLC’s network of used truck outlets offering a wide selection of used trucks, convenient locations, comprehensive warranty packages, flexible financing terms and business support.