*Michael E. Delaney Joins Company’s Executive Committee as Senior Vice President of Marketing
*Sterling and Western Star Chief John Merrifield Becomes Senior Vice President of Distribution for the Freightliner group of companies
*Freightliner Trucks Sales Head Mark Lampert To Lead Sales for All Truck and Component Brands
PORTLAND, OREGON...Freightliner LLC has further strengthened its management team by adding a new member to the company’s Executive Committee, creating new leadership positions for marketing and distribution and aligning its truck and component sales efforts under a single executive. The new appointments and responsibilities were announced today at the company’s headquarters here.
“Freightliner continues to have a very positive outlook for 2005 and remains well positioned for the future with a portfolio that includes North America’s leading commercial vehicle brands,” said Chris Patterson, Freightliner LLC President & CEO. “These new management appointments are aimed at maximizing the market potential for all of our brands as we continue to deliver exceptional products and services and superior financial results.”
The new management appointments include the following:
Michael E. Delaney will join Freightliner’s Executive Committee as Senior Vice President of Marketing. In this newly created position, Delaney will assume responsibility for the development of the Freightliner, Sterling and Western Star truck brands. He will also help guide the efforts of the Detroit Diesel, Thomas Built, Freightliner Custom Chassis and American LaFrance business units to establish their nameplate identities within the markets they serve, while capitalizing fully on Freightliner’s corporate umbrella. Based at the company’s headquarters, Delaney’s specific duties will include top level management of market planning, product strategy, brand advertising, segment development, product promotion and new truck pricing.
“Michael Delaney is an experienced transportation marketing executive with a track record of creativity and results,” Patterson said. “We are very pleased to welcome him to the Freightliner organization and we look forward to his stewardship of our diverse stable of brands and products.”
Delaney previously served the North American truck market as Vice President, Marketing, for Volvo Trucks North America, and Vice President, Marketing, for Transport International Pool, a GE Capital subsidiary. Most recently, Delaney has been a partner in two Greensboro, N.C.-based marketing firms and served as Vice President, Commercial Operations, for Unifi, a leading producer of synthetic fibers worldwide, from 2000 until 2004.
John Merrifield, presently Senior Vice President, Sterling and Western Star Trucks, will become Senior Vice President, Distribution, for the Freightliner LLC organization. In his new position, John will oversee the development of the company’s industry-leading network of independently-owned and -operated truck dealerships, which number over 830 locations in the NAFTA region. In addition, he will serve as the group’s senior link to TravelCenters of America, the company’s affiliated service partner, which provides repair and maintenance services to Freightliner truck owners at 156 roadside locations across the United States and in Canada. John will also assume responsibility for the evolving role of the 192-location Detroit Diesel Distributor network within the DaimlerChrysler Commercial Vehicles NAFTA structure. He is a member of Freightliner’s Executive Committee.
“John Merrifield has served the automotive industry with distinction in a career that has spanned five decades,” Patterson said. “He is among the industry’s most respected leaders, and is held in particularly high regard for his work with the independent entrepreneurs who form the link between manufacturers and their ultimate customers.”
Before joining Freightliner LLC in 1998, John Merrifield served in a number of executive capacities within the Ford Motor Company’s former heavy truck business.
Mark Lampert, presently Senior Vice President, Freightliner Trucks, will assume the additional responsibility for the development of sales for the Sterling and Western Star brands, as well as for the Detroit Diesel on-highway engine business unit and the company’s proprietary components sales. He will also oversee the company’s used truck operations managed by the Freightliner Market Development Corporation business unit.
“All three of our truck business nameplates have tremendous opportunities to increase market participation in the years ahead, while the Detroit Diesel and Mercedes-Benz engine brands have already grown to represent the largest share of the group’s truck production in recent times,” Patterson said. “Mark Lampert’s considerable experience in growing the Freightliner Trucks business to its leading position in the NAFTA truck market will be brought to bear in building all three brands to leadership positions in the market segments they serve. In addition, Mark will focus on building the DaimlerChrysler components business in the NAFTA region to become recognized leaders in their competitive forum as well.”
Mark joined Freightliner in 1992, after working as General Sales Manager for Kenworth Truck Company. He also previously served as general manager of a multi-location truck dealership, with responsibilities for new and used truck sales, parts, service and financing. Mark is also a member of the Freightliner Executive Committee.
With the addition of Michael Delaney, and the new responsibilities for John Merrifield and Mark Lampert, Freightliner’s Executive Committee will consist of the following members:
Chris Patterson, President & CEO
Roger Nielsen, Chief Operating Officer
Elmar Boeckenhoff, Senior Vice President, Engineering & Technology
Jack Conlan, Senior Vice President, Customer Support