PORTLAND, OREGON…Freightliner Trucks has teamed up with NASCAR legend Richard Petty again, this time for a radio advertisement promoting the Coronado heavy-duty truck, Freightliner’s flagship vehicle for discriminating owner-operators. The ad is now airing during selected trucking radio programming. It can also be heard on the Freightliner.com Web site.
In the 60-second spot, Richard Petty comments on Petty Enterprises’ use of the Freightliner Coronado. Freightliner Trucks has supplied Petty Enterprises with heavy-duty vehicles since 2001 and last year furnished Petty Enterprises with five new Freightliner Coronado trucks as a part of a sponsorship arrangement. Three of the trucks are assigned to Petty Enterprises race teams, hauling Dodge Intrepid R/T racecars and equipment to NASCAR’s Nextel Cup races nationwide. The other two are at work at various tracks around the country where Petty crews conduct tests on their cars and equipment.
“The Coronado trucks get us from track to track with reliability and comfort, not to mention a whole lot of style,” said Richard Petty. “As I’ve told a lot of people, with the Freightliner Coronado hauling our transporters, ‘I know why our guys always take the long way to the track.’”
“We think our customers will really enjoy the new Petty radio ad,” said Bruce Smalley, General Manager of Marketing, Freightliner Trucks. “It was a lot of fun to produce. Most of all, we are very pleased that the Freightliner Coronado trucks are such a big hit with the Petty racing teams.”
Richard Petty is the most successful NASCAR (National Association for Stock Car Auto Racing) driver of all time. His record includes 200 career NASCAR Winston Cup victories, seven season championships, seven Daytona 500 victories and scores of other titles and accolades. His company, Petty Enterprises, owns and operates NASCAR Nextel Cup race teams including the #43 Cheerios/Betty Crocker Dodge driven by Jeff Green, the #44 Dodge Intrepid R/T driven by Christian Fittipaldi and the #45 Georgia-Pacific Dodge driven by Kyle Petty.
Freightliner Trucks is a division of Freightliner LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Freightliner Trucks produces and markets Class 5-8 trucks and is a company of DaimlerChrysler, the world's largest commercial vehicle manufacturer.