Freightliner Trucks Debuts New Exhibition Booth at Mid-America Trucking Show

LOUISVILLE, KENTUCKY…Freightliner Trucks is showcasing a brand new show exhibit at the 2004 Mid-America Trucking Show held at the Kentucky Fair & Exposition Center in Louisville. The two-story exhibit features an array of digital multi-media displays showcasing the Freightliner Trucks product line. The tradeshow booth will also feature a spacious display of Freightliner’s heavy- and medium-duty trucks.



“We set out to make our new exhibit booth highly interactive, entertaining and informative, as well as great-looking,” said Mark Lampert, Senior Vice President, Sales and Marketing, Freightliner Trucks. “Our goal is to create a lively atmosphere while providing a great representation of our company and our products.”



The exhibition booth, built by the Hillsboro, Oregon-based company Pinnacle Exhibits, is constructed of heavy-duty steel and aluminum. The two-story booth covers 18,000 square feet and features two large conference areas as well as several areas for vendors and vehicles.



Also featured in the booth are multi-screen media shows, including two 20-foot-high free-standing screen structures, along with a 38-foot-wide screen structure featuring video of Freightliner Trucks’ product line, Pikes Peak truck race footage and other exciting video presentations.



Eleven Freightliner Trucks vehicles are on display in the show exhibit for the 2004 Mid-America Trucking Show: four Business Class M2s, three Columbias, two Coronados, one Century Class S/T and one Classic XL. New components, innovative research, development projects and standard product offerings are also showcased in the new booth.



“We believe our customers will really enjoy the new Freightliner Trucks exhibit,” Lampert added. “The layout is fantastic, allowing for easy flow of foot traffic and ample room for product displays. We can’t wait to hear their reaction during the show.”



Freightliner Trucks is a division of Freightliner LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Freightliner Trucks produces and markets Class 5-8 trucks and is a company of DaimlerChrysler, the world's largest commercial vehicle manufacturer.

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