Freightliner Trucks Introduces New Dealer Performance Awards Program

PORTLAND, OREGON… Freightliner Trucks has introduced the ASPIRE Program for 2004, part of an ongoing company effort to recognize its dealers who provide best-in-class customer service and achieve high levels of performance in all aspects of their business. All Freightliner Trucks dealers who have an assigned area of responsibility are eligible to participate. Top performers will receive exclusive ASPIRE Recognition Awards.

According to Mark Lampert, Senior Vice President, Freightliner Trucks, the program name not only conveys the sense of aspiring to achieve great goals but is also an acronym for “Acknowledging Sales, Parts (and Service), Image and Relationship Excellence.” “ASPIRE is about honoring the best of the best in the Freightliner dealer network,” Lampert explained.

Qualifying criteria for ASPIRE awards relate to sales performance, service capabilities, parts inventory, financial performance and a wide range of other categories.

The ASPIRE Awards recognize three levels of achievement: Summit, Alpine and Peak. The Summit Award is for dealers who score in the top 5 percent; the Alpine Award is for those in the next 10 percent; and the Peak Achievement Award is for all participating dealers who earn a perfect score in key sales and parts categories. Recipients of the Peak Achievement Award could also be honored with a Summit or Alpine Award.

“Freightliner Trucks looks forward to recognizing its top dealers by presenting the inaugural set of ASPIRE awards early next year,” Lampert said.

Freightliner Trucks is a division of Freightliner LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Freightliner Trucks produces and markets Class 3-8 trucks and is a company of DaimlerChrysler, the world’s largest commercial vehicle manufacturer.

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