Freightliner Trucks Names Bernasconi General Manager, Western Region Sales
PORTLAND, OREGON…Alex Bernasconi has been named General Manager for Freightliner’s Western U.S. sales region. In his new position, Bernasconi is responsible for working with Freightliner Trucks dealers to serve customers in 13 Western states. He will be based in Portland and will manage a team of district sales managers. He reports to Mark Lampert, Senior Vice President, Sales & Marketing, Freightliner Trucks.
Bernasconi most recently served as Director, Business Class & Vocational Sales for Freightliner Trucks. In this position, he was responsible for sales of Freightliner’s Class 5-8 Business Class product line and Class 8 vocational trucks. Bernasconi first joined Freightliner in 1997 as manager of vocational sales, responsible for construction and refuse industries. He holds a Bachelor of Science degree in mechanical engineering from the University of Washington.
Freightliner Trucks is a division of Freightliner LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Freightliner Trucks produces and markets Class 3-8 trucks and is a DaimlerChrysler company, the world’s largest commercial vehicle manufacturer.