Freightliner Trucks to Sponsor Run Smart Hour on Midnight Trucking Radio Network

PORTLAND, OREGON…Freightliner Trucks announced today the sponsorship of the Freightliner Trucks Run Smart Hour on the Midnight Trucking Radio Network. The Run Smart Hour will feature useful information and advice to help truck drivers run a smarter, more efficient business.

Carried by 12 affiliate radio stations across North America and available on Sirius Satellite Radio channel 138, Midnight Trucking Radio Network is a national clearinghouse of information, thoughts and opinions of the American truck driver.

The Run Smart Hour radio program is scheduled to air weekly on Thursday mornings, 1:00 a.m. – 2:00 a.m. CST. The first installment aired on Thursday, August 25 from the Great American Trucking Show.

Program Hosts Eric Harley and Gary McNamara will focus on topics such as buying a new or used truck, 2007 emission regulations, financing and safety and legislative news. They will also discuss topics based on driver input from the previous hour of programming, as well as breaking news items that are important to drivers on America’s highways.

“As the only coast-to-coast source dedicated to customized programming for today's trucker, the Midnight Trucking Radio Network is an extremely useful tool to inform truckers on issues that are important to them and their business,” said Jonathan Randall, Director of Product Marketing, Freightliner Trucks. “The Run Smart Hour underscores Freightliner Trucks’ philosophy of providing customers with efficient business solutions to help them more productive and profitable.”

Freightliner Trucks offers a comprehensive product line of heavy- and medium-duty, vocational and specialty trucks, providing customers with a wide variety of vehicles that best suit their operational needs.

The Run Smart Hour ties into Freightliner Trucks’ Run Smart tagline and the company’s commitment to increasing customer efficiency, productivity and profitability in the trucking industry.

WBAP-AM Radio of Dallas, Texas is the flagship station for The Midnight Trucking Radio Network. Broadcasting with a 50,000-watt clear-channel signal in AM stereo, it provides non-directional coverage over a vast amount of the United States. Owned and operated by ABC, Inc., a wholly owned subsidiary of The Walt Disney Company, WBAP-AM blankets 38 states and occasionally can be picked up in every state, Canada and many parts of Mexico.

“Wherever they are, truck operators can get information they need on Midnight Trucking Radio,” Bernasconi added. “Whether they’re an owner-operator or fleet driver, the Run Smart Hour promises to be a useful business tool that will deliver pertinent news and information to North American truckers.”

Freightliner Trucks is a division of the Freightliner Group, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. The Freightliner Group produces and markets Class 3-8 vehicles and is a company of DaimlerChrysler, the world's largest commercial vehicle manufacturer.

Related Press Releases