Introducing the Coronado Severe Duty: Freightliner’s Premier Vocational Truck

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Ideal for the toughest applications, the Coronado SD offers premium durability and maximum reliability

PORTLAND, ORE. – Oct. 6, 2009 – Freightliner Trucks today introduced the new Coronado® Severe Duty (SD) at the International Construction and Utility Equipment Exposition. Developed specifically for severe duty vocational applications, the Coronado SD features rugged, traditional styling with performance-enhancing new features that will positively impact the bottom line by maximizing the vehicle uptime.

"The flagship vocational product for Freightliner Trucks, the Coronado SD encompasses Freightliner’s most advanced technological innovations, resulting in a versatile product that is built to perform and work," said Richard Shearing, director of product strategy for Freightliner Trucks. "The Coronado SD delivers every step of the way."

Available in both set-back and set-forward axle configurations, the Coronado SD improves upon the durability and dependability of Freightliner’s already tough FLD SD with the driver comfort and style synonymous with the Coronado, while adding new elements specifically engineered for the vocational market.

"Freightliner Trucks has a history of developing products with industry-leading reliability and performance," said Michael D. Jackson, general manager of marketing for Daimler Trucks North America. "Our recent J.D. Power and Associates recognition further reinforces our track record in the vocational market."

Freightliner Trucks received the "Highest in Customer Satisfaction among Vocational Segment Class 8 Trucks" in the J.D. Power and Associates 2009 Heavy Duty Truck Customer Satisfaction StudySM.

Continued Jackson: "The Coronado SD builds on our legacy of providing vocational customers what they’ve come to expect from Freightliner products: durability, versatility and quality."

Robust Styling, Innovative Design

The rugged Coronado SD was designed with strength and efficiency in mind. The Coronado SD’s fiberglass hood has been designed for maximum durability. The fenders come standard with impact absorbing material that helps eliminate damage and cracks common with vocational applications. The one-piece stainless steel grille surround is accented with chrome steel horizontal bars.

Further enhancing the truck’s performance, the Coronado SD’s new headlights feature single, high-tech reflectors for excellent lighting capability both forward and to the side.

The Coronado SD’s cab is also equipped with updated doors. The outer door frame and belt rail are made from aluminum and combined with a steel inner reinforcement, resulting in a lightweight, sturdy design that provides excellent door sealing and less mirror vibration. A standard courtesy light illuminates the entry steps, and the 70-degree door opening makes it easier for customers who get in and out of the truck often.

"We created a truck strong enough to tackle the most extreme elements," said Shearing. "Everything about the Coronado SD was carefully developed and built to keep it running and earning revenue in any environment."

Minimizing Downtime, Maximizing Profitability

The Coronado SD was built to last. From its high-strength, light-weight aluminum cab construction to its one-piece fiberglass hood and stainless steel grille, this truck is not only durable enough for rugged terrain and tough challenges, but easy to repair.

"We understand that every minute counts, so we developed the Coronado SD to keep customers out of the shop and on the job longer," said Melissa Clausen, director of product marketing for Freightliner Trucks. "Our new design elements enable drivers to easily make adjustments on their own, keeping repair costs and downtime to a minimum."

Dual chrome steel intakes come standard on the Coronado SD. Air enters the system through two chromed steel grilles on either side of the hood, combining a stylish aerodynamic design with improved functionality. The air intake’s unique air plenum is designed to minimize the infiltration of water, snow, road debris or dust.

The Coronado SD is also equipped with a new single air filter with improved filtration capability. Also available are optional pre-cleaners that create a vortex effect to spin dust and heavy water particles out of the air and away from the engine. As a system, these components have the dust holding capacity equal to or better than traditional external dual cleaners – which not only lasts longer between changes, but saves money because only one filter is replaced instead of two.

Some of the key features on the truck – such as its 90-degree hood tilt for easy engine access for daily checks – were developed specifically with the vocational driver in mind. The truck’s headlight bulbs are readily available at any auto parts store, and are easily replaced without any special tools.

"We focused on and have delivered what is needed to get the job done – a resilient and sturdy truck that is easily maintained out of the shop," said Clausen. "And when the Coronado SD does need to go into the shop for regular maintenance, we’ve made it easy to get it serviced and back on the job quickly."

The Driver Experience: A Blend of Business and Comfort

With its lightweight, high-strength construction, customers can increase revenue by hauling more aggregate or pulling larger payloads. An up to 50-degree wheel cut helps the Coronado SD easily maneuver in tight situations. But it’s the Coronado SD’s interior that really shines. The Coronado SD has a large cab, complete with double-sealed doors and well-sealed windows, keeping out noise, dust and other contaminants.

The stylish interior features an all new intricate dash with controls and switches located within easy reach, and gauges that are well-lit and easily seen. All switches and instruments are backlit by LED lights for non-glare nighttime viewing, and extra-large panels provide greater flexibility and convenience in gauge combinations, allowing for the installation of radios and navigation systems.

The dashboard was also designed with minimal joints to remove rattles and squeaks, making it one of the quietest dashboards Freightliner engineers have ever designed. To further reduce noise, the Coronado SD includes noise abatement materials such as noise panels in the floor, front wall, sides and back panel. "Vocational applications are often loud, dirty and distracting at jobsites, so we created a quiet interior for drivers," said Shearing.

Coronado SD: Ready for 2010

Available with the Detroit Diesel® DD13™, DD15™, and DD16™ engines, as well as the Cummins® ISX, the Coronado SD is designed to meet the upcoming EPA 2010 standards.

Detroit Diesel engines are equipped with the revolutionary new BlueTec® emissions technology. BlueTec-equipped engines deliver a fuel economy improvement of up to 5 percent compared to EPA 2007 engines, and is an evolution of the selective catalytic reduction (SCR) technology developed by Daimler.

The Coronado SD can be equipped with the Detroit Diesel BlueTec 1-Box™ configuration, which combines the diesel oxidation catalyst, diesel particulate filter and SCR catalyst into one component. Not only does the 1-Box configuration improve fuel economy by reducing backpressure, its design allows for a clean back of cab, a critical element for many vocational applications. The 1-Box configuration also eliminates the protruding exhaust tail pipe, so bodies can be mounted close to the back of the cab, optimizing weight distribution and maximizing payload.

"With its thoughtful design elements and rugged construction, the Coronado SD is not only ready to take on EPA 2010, it is ready to tackle any challenge," said Jackson. "The Coronado SD truly is Freightliner’s premium vocational truck."

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Freightliner Trucks is a division of Daimler Trucks North America LLC, headquartered in Portland, Oregon, and is the leading heavy-duty truck manufacturer in North America. Daimler Trucks North America produces and markets Class 4-8 trucks and is a Daimler company, the world's leading commercial vehicle manufacturer.

Freightliner received the highest numerical score among vocational Class 8 trucks in the proprietary J.D. Power and Associates 2005-2009 Heavy-Duty Truck Customer Satisfaction StudySM. 2009 study based on 2,492 total U.S. responses measuring opinion of principal maintainers for the 7 manufacturers. Proprietary study results are based on experiences and perceptions of those surveyed February-March, 2009. Your experiences may vary.

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