FORT MILL, S.C. – Nov. 13, 2015 – The 2016 Western Star dealer calendar is now available to order. The calendar is based around the new Western Star marketing campaign of “Get Your Tough Back,” which highlights both rugged and premium options available from Western Star trucks.
The calendar combines stunning four-color photography from famed truck photographer Paul Hartley with compelling graphics to showcase the breadth of Western Star’s models hard at work in a variety of segments. Whether it’s the extreme duty 4900XD hauling an over-sized load, or the all-new 5700XE showing off its edgy aerodynamic styling as it crosses the country, the calendar highlights the distinctive features found on all Western Star trucks.
“There’s no better truck to “Get Your Tough Back” than Western Star, and our 2016 calendar brings that to life,” said Andy Johnson, brand manager for Western Star. “Western Star trucks not only look great, but they work hard no matter the challenge.”
The 2016 Western Star calendar is available at participating Western Star dealer locations or online.
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.