New Alliance Website Elevates Critical Parts Information


LOUISVILLE, Ky. – March 20, 2013 Alliance Truck Parts, a leading provider of allmakes replacement parts for the commercial transportation market, has launched an updated website focusing on expanded product information and content to help customers access the parts information they need. Visitors to will find improved navigation and expansive information on product lines as well as improved parts lookup access.

“As an aftermarket parts leader, Alliance continues to develop new ways to get parts information to our customers when and where they need it,” said Todd Biggs, Director, Aftermarket Parts and Service Marketing for Daimler Trucks North America. “For the immediacy of on-the-road repair and replacement, that means digital technology. Our new website delivers critical parts information as well as more dynamic content including product videos and news to inform and entertain.”

Alliance Truck Parts catalog information is now available online in both traditional downloadable PDF format as well as the active Zmag digital publishing platform, allowing customers to page through the catalog online. Another change is the

incorporation of Alliance Truck Parts Racing information within the main Alliance website, making it easier for fans and customers to get the latest updates from the Alliance Truck Parts Racing team.

The new website is optimized for mobile device viewing, an important consideration for parts and dealer location information that often needs to be viewed from the road. The new mobile-optimized site architecture complements the Alliance Truck Parts tie to the DTNA mobile parts and service app, TruckerNet, available for iOS, Android and Blackberry devices, as well as the TruckerTools app for iOS and Android.

“The new website is an example of how Alliance Truck Parts continues to provide information to both customers and our dealer partners in the most easily accessible format possible, improving their online experience with the Alliance Truck Parts brand,” added Biggs.

To learn more about Alliance Truck Parts, Alliance Truck Parts Racing and see the new website in action, visit Alliance Truck Parts.

About Alliance Truck Parts
Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada and Travel Centers of America and Petro locations nationwide. For more information, or to locate the nearest Alliance Truck Parts dealer, visit

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

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