New Western Star Trade Show Exhibit Features Premium Look

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WILLOUGHBY, OHIO… Western Star Trucks has unveiled a premium new look for its trade show exhibit, featuring a cut-away of the popular Stratosphere walk-through sleeper and Western Star’s concept for the “Ultimate Entertainment Experience.”

Introduced at the 2004 Mid-America Trucking Show, the modular exhibit can be customized for each trade show with components including a Western Star display tower, two-tier design and interactive multimedia presentations such as video and music.

“With the new exhibit design, we wanted to make a statement about the enduring quality of Western Star trucks,” said Ann Demitruk, Director of Marketing for Western Star Trucks. “We are proud to make so many new product enhancements and options available this year, and we will continue to look to the future for trends that will enhance the Western Star experience for each of our customers.”

Appearing at select trade shows across North America, the display not only highlights the quality and craftsmanship of Western Star Trucks, but also takes a look at the future of entertainment on the road.

The Ultimate Entertainment Experience includes a 22" flat panel LCD television that is affixed to the wall of the sleeper on a convenient adjustable arm. Video can be played either through an antenna, optional satellite, or the integrated DVD player/recorder. The sound system includes a 1200-watt amplifier and high-powered speakers for Dolby 5.1 sound quality, and a Sirius Satellite radio designed for HD RadioTM. All components can be controlled with a touch-screen panel or remote control.

Western Star Trucks, headquartered in Willoughby, Ohio, produces heavy-duty custom trucks for long haul and vocational applications. Western Star is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world's leading commercial vehicle manufacturer.

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