WILLOUGHBY, OHIO…Sterling Truck Corporation and Western Star Trucks today announced that Nicholas Cole has been named Southeastern Region General Manager. In his new position, Cole will be responsible for working with Sterling and Western Star dealers and customers across 11 states and in Puerto Rico. He will oversee a team of district sales managers and report to Jon Wyman, Vice President of Sales, Sterling and Western Star Trucks.
"Sterling and Western Star are pleased to announce Nick Cole’s promotion to head of sales for the Southeastern region,” Wyman said. “Nick’s leadership has contributed to Sterling’s growth in market share this year. He has been pivotal in helping us achieve our growth by introducing more and more new customers to the benefits of Sterling and Western Star trucks.”
Cole joined Sterling Truck Corporation in 1998 as a District Sales Manager. Soon after, he was promoted to Director of Vocational Sales, where he helped lead his team to increased market share across Sterling's core vocational segments. He holds a bachelor's degree from Miami University in Oxford, Ohio.
Sterling Truck Corporation, based in Willoughby, Ohio, produces heavy- and medium-duty custom work trucks for regional hauling and diverse vocational applications. Western Star produces heavy-duty custom trucks for long-haul and vocational applications. Sterling and Western Star are members of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world’s leading commercial vehicle manufacturer.