Powertrain, Uptime Solutions Featured by Detroit at MATS

Contact:  David.Giroux@Daimler.com


DETROIT, MI., – (March 24, 2014) – Detroit Diesel Corporation (Detroit) is showcasing its most innovative solutions at the 2014 Mid-America Trucking Show (MATS). Visitors to booth #30155 will have the opportunity to explore the complete Detroit brand family, which includes the Detroit™ DT12™ automated manual transmission, Detroit™ axles, Detroit™ engines, and the newest addition to the family – Detroit Connect.


Interactive exhibits, videos and hands-on displays will bring the Detroit experience to life. Show attendees can try out the new On-Board Tablet, which works in tandem with the award-winning Detroit Virtual Technician™ On Board Diagnostic System and Visibility fleet software to contribute to uptime and performance. They can also see a detailed cutaway of the DT12 showcasing the single countershaft, and helical cut gears.  There will also be detailed cutaways of the DD15® engine with the proprietary asymmetric turbo and tandem axle with precision cut gears.


Detroit representatives will be onsite to assist with product questions from service to fuel economy to spec’ing.


“From power to profitability, we’re proud that the Detroit family of products helps our customers achieve results,” said Brad Williamson, manager, engine and component marketing for Daimler Trucks North America. “MATS is a great place to meet with Detroit experts and get a first-hand experience why our products and people deliver maximum efficiency.”




In addition its family of products, the Detroit booth will also feature:

• Sign-ups for the Million Mile Club. Open to U.S. and Canadian fleet owners and drivers with 1 million or more miles on their Detroit engines, members will receive a variety of perks, as well as exclusive news and updates from Detroit.

• A photo booth where show attendees can get their picture snapped immediately upload it to their social sites.


Registration for the Million Mile Club is available at www.detroitmillionmileclub.com or via the Detroit Facebook Page. Visit booth #30155 at MATS for more information or go to www.DemandDetroit.com.


Detroit offers a complete line of heavy-duty diesel engines, axles, transmissions and telematics products for the commercial transportation industry in both the on-highway and vocational markets. Detroit products are sold and serviced through a network of hundreds of locations throughout North America.  For more information, or to locate the nearest Detroit location, visit DemandDetroit.com. Detroit™ is a brand of Detroit Diesel Corporation, a subsidiary of Daimler Trucks North America.


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