Social Media Campaign Highlights Customizable Bumpers

Contact: tracy.darchini@daimler.com

Alliance Truck Parts Invites Truckers to Play #BumperStumper


PORTLAND, Ore. – Aug. 26, 2013 – Alliance Truck Parts, a leading provider of new and remanufactured replacement parts for the commercial transportation industry, will be launching a new online contest to highlight its wide range of customizable bumper options, which include chrome, painted steel and stainless steel options for a dozen major truck makes and more than 130 truck models.

The online contest, which will be featured on Facebook and Twitter using the hashtag #BumperStumper, will challenge users to guess the make of a truck based on a photo of just the bumper. Users with correct answers will be entered into a random drawing to win Alliance merchandise.

“Since its launch, the Alliance Truck Parts online bumper configuration tool has been extremely successful, allowing our customers to create custom bumpers for a wide range of truck makes and models,” explains Todd Biggs, director of parts and service marketing for Daimler Trucks North America, LLC.  “Through this contest, we’re giving truckers a chance to test their knowledge of bumpers, win some really cool prizes along the way and of course, brag to their friends.  We are encouraging all truckers to try their hand at the #BumperStumper contest and also upload photos of their own customized bumpers for others to see and appreciate.”

The contest will run for three weeks starting today through September 13 with a new bumper image posted twice a week.

Alliance offers the largest selection of aftermarket bumpers in the industry, and also features a convenient bumper configurator on its website, allowing drivers to select the shape, size and cutouts that best meet their needs. With a couple of clicks, visitors can create a bumper design that perfectly complements their truck. Once the design is complete, they can print it out and to take it for order at any Freightliner, Sterling or Western Star dealer.

“For more than a decade Alliance Truck Parts has represented quality parts at an affordable price. Alliance bumpers take affordability and availability to a higher level with online customization,” said Biggs.

With fast delivery to minimize truck down time, customizable Alliance bumpers are made in the United States.

About Alliance Truck Parts
Alliance Truck Parts offers a range of new and remanufactured reliable parts and accessories at an affordable price to the commercial transportation industry. Alliance parts are available at more than 800 retail locations, including Freightliner, Sterling, Western Star and Thomas Built Buses dealerships in the U.S. and Canada, and Travel Centers of America and Petro locations nationwide. For more information, or to locate the nearest Alliance Truck Parts dealer, visit alliancetruckparts.com.

Alliance Truck Parts is a brand of Daimler Trucks North America LLC, the largest heavy-duty truck manufacturer in North America and a leading manufacturer of Class 4-8 vehicles. Daimler Trucks North America produces and markets commercial vehicles under the Freightliner, Western Star and Thomas Built Buses nameplates. Daimler Trucks North America is a Daimler company.

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