Sterling Introduces New Truck for Vocational Market

Set-Forward Sterling® Truck Boasts Improved Visibility, Body Builder-Friendly Features

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LAS VEGAS – Sterling Truck Corporation today unveiled a new heavy-duty vocational truck specially developed for the construction and government markets. The Set-Forward Sterling® truck features an updated look, improved functionality, and increased visibility, plus it’s easier to maintain. The truck was introduced at the 2007 World of Concrete in Las Vegas.

As the latest addition to the Sterling family of reliable work trucks, the Set-Forward Sterling is available in 101- and 111-inch BBCs.

“With leading market share in the government segment and growing market share in the construction segment, we saw an opportunity to update our offerings for those markets,” said Richard Saward, vice president of sales, Sterling Truck Corporation. “As the industry’s only full-line provider of Class 3-8 work trucks, we’re dedicated to providing our customers with dependable vehicles for every application.”

Among construction trucks, the Set-Forward Sterling features a tough, sleek look. With a sturdy new chrome grille and chromed headlight bezels, the Set-Forward Sterling will stand out on any work site.

Hood Offers Improved Visibility, Ease of Maintenance, Durability

Although the looks of the Set-Forward Sterling make it aesthetically eye-catching, its practical benefits start with the hood.

First, the hood’s shape was designed with ultra-visibility in mind. With a 12 percent better sight range than comparable products, the Set-Forward Sterling offers safety benefits for construction and government applications.

Constructed from Metton substrate, the hood also provides improved durability over fiberglass and boasts 20- and 25-pound weight reductions on the 101- and 111-inch models respectively. Plus, getting to the engine is easier with advanced hood access door openings of more than one foot and updated hood isolator guides that allow for better alignment and stability.

“Sterling trucks are ready to work All day. Every day.SM, so serviceability is a key feature in all of our trucks,” said Saward.

An additional maintenance feature on the Set-Forward Sterling is quick-change headlamps – headlamps are easily serviceable from the front of the vehicle without bezel removal.

Under-Cab Packaging Optimized for Body Builders

Like all Sterling trucks, the Set-Forward Sterling was developed with body builders in mind.

An updated quarter fender allows a 111-inch BBC model with a vertical frame-mounted exhaust to hold up to 120 gallons of fuel with a clean CA. The 101-inch BBC model can hold up to 70 gallons with a clean CA.

“More fuel capacity means more uptime, and this undercarriage packaging makes body builder applications easier and more flexible,” said Saward. “All of these features help the Set-Forward Sterling get to work and stay there.”

The Set-Forward Sterling is now available for order from Sterling dealers throughout North America. To locate a Sterling dealer, visit or call 800-STL-HELP.

Sterling Truck Corporation, based in Redford, Mich., produces and markets a full line of Class 3-8 work trucks for regional hauling and diverse vocational applications. Sterling is a company of Freightliner LLC. Freightliner LLC is a unit of DaimlerChrysler, the world's leading commercial vehicle manufacturer.

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