WILLOUGHBY, OHIO…Sterling Truck Corporation today announced that it has received the highest overall ranking for conventional medium-duty trucks in the 2003 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction Study.
“We are extremely pleased that quality-built Sterling medium-duty trucks are earning the highest marks from our customers for their outstanding customer satisfaction,” said John Merrifield, Senior Vice President, Sales & Marketing for Sterling Trucks. “We pride ourselves on providing tough and reliable, custom-built trucks for our customers’ diverse needs and we are very pleased to have received such recognition from our medium-duty segment customers in this study.”
The 2003 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction Study is based on interviews with more than 1,400 principal maintainers of two-year-old medium-duty trucks (Classes 5, 6 and 7). The study analyzes customer satisfaction in three main areas: product, service and parts; and covers criteria including vehicle performance, product quality, interior and exterior design, dealer service and parts availability.
In addition to receiving a higher overall product satisfaction ranking than any other manufacturer, the Sterling brand ranked significantly above the average in all six factors of product satisfaction and highest for vehicle engine; vehicle cab interior; and exterior design and styling. Sterling vehicles earned significant ratings increases from last year for factors including vehicle engine; ride, handling and braking; vehicle cab interior; and exterior design and styling.
For medium-duty truck applications, Sterling offers the Acterra and L-Line conventional models. These vehicles are used across a variety of industries and work in pickup and delivery, local and regional distribution and a variety of services. The Acterra is a line of class 5-8 trucks with a premium cab, offering the same convenience, creature comfort, strength and durability as the cabs for heavy-duty. This is the first year that the Sterling Acterra has been included in the J.D. Power and Associates Medium-Duty Customer Satisfaction Study. The L-Line is a family of versatile work trucks that have become the vehicle of choice for customers across a variety of applications. Both the L-Line and the Acterra can be customized to meet the needs of nearly any application.
“Earning the highest ranking in the J.D. Power and Associates Medium-Duty Customer Satisfaction Study is a great achievement for Sterling Truck Corporation and is the result of the combined efforts of the entire organization along with our dealers,” Merrifield added. “This accomplishment is another example of great progress of the Sterling brand in the North American commercial vehicle market. This brand and this company are only six years old, but they are already highly regarded by a multitude of truck operators. We look forward to introducing more and more customers to what we believe are great products backed by a great organization.”
Sterling significantly increased both its medium- and heavy-duty sales in 2003. Sterling Class 6/7 sales in the U.S. and Canada were up 32 percent, while Class 8 sales increased 11 percent.
Sterling Acterra, L-Line and A-Line models are produced at the St. Thomas Truck Manufacturing Plant in St. Thomas, Ontario, Canada.