Sterling Trucks Celebrates Fifth Anniversary of Production Start
Vocational Truck Manufacturer Reaches Milestone, Focuses on Future
WILLOUGHBY, OHIO…Sterling Truck Corporation is celebrating the fifth anniversary of the beginning of Sterling truck production. Five years ago, the first Sterling-brand truck rolled off the production line at the company’s manufacturing plant in St. Thomas, Ontario, Canada. Since then, Sterling has produced over 85,000 trucks and in 2002 held a 6.0% share of the U.S./Canada Class 8 vehicle market and a 3.3% share of the U.S./Canada Class 6/7 market.
“This anniversary marks a major milestone for Sterling Trucks,” said John Merrifield, Senior Vice President, Sales & Marketing, Sterling Truck Corporation. “We are very proud of all that we’ve accomplished, but this is still just the beginning. We will continue to grow the company and intend to make Sterling the leading vocational truck brand in North America.”
In 1997, the Freightliner Group purchased Ford Motor Company’s Heavy-Duty Truck Division and renamed the brand and the truck, Sterling.
From the start, Sterling invested heavily in products and distribution. Today, the company is focused on engineering, producing and delivering the most dependable and effective vocationally-oriented work trucks in the industry. The complete line of Sterling trucks now includes the durable L-Line heavy-duty workhorse; the rugged and reliable A-Line conventional day cab; the versatile medium-duty Acterra; the all-new low-cab-over-engine (LCOE) Condor for refuse applications and concrete pumping; and the cabover Cargo, popular in street-sweeping applications.
“Our vocational customers count on us, our trucks and our dealers to help them get the tough jobs done, in the toughest environments,” said Merrifield. “We also understand that customization is the key to maximizing performance, which is why Sterling work trucks are built to each customer’s individual specifications to ensure the most efficient operation for their unique applications.”
With a strong and ever-expanding network of local dealers, Sterling has earned a reputation for producing the highest quality trucks for hard-working customers in industries including construction, concrete, refuse, government/municipality, utility, food and beverage delivery, and less-than-truckload (LTL).
“We’re off to a great start,” Merrifield added, “and we will reward our customers with even better products and service over our next five years in business.”
Sterling Truck Corporation, based in Willoughby, Ohio, produces heavy- and medium-duty custom trucks for regional hauling and diverse vocational applications. Sterling is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world’s leading commercial vehicle manufacturer.