Sterling Trucks Expands North American Dealer Network By 17 Percent in 2003

LOUISVILLE, KENTUCKY…Sterling Truck Corporation has increased market coverage by adding 116 locations to its dealer network in the U.S. and Canada since 2001, and showing a 17 percent increase in locations for 2003. The announcement was made here during the Mid-America Trucking Show.

“Customer satisfaction is our top priority, and it is something that we have worked very hard to earn,” said John Merrifield, Senior Vice President of Sales & Marketing for Sterling Trucks. “We will continue to build our service and support system in order to exceed our customers expectations.”

This reputation for excellent customer service has helped Sterling increase sales in Class 6/7 by 32 percent and Class 8 by 11 percent in 2003. Sterling also received the highest overall ranking in the 2003 J.D. Power and Associates Medium-Duty Truck Customer Satisfaction Study.

“We support our trucks with accessible service and expanding the dealer network allows us to do that,” said Merrifield. “The network is instrumental in growing the Sterling brand and our market share over the next year.”

The location of the nearest dealer can be obtained by calling (800) STL-HELP or visiting

Sterling Truck Corporation is based in Willoughby, Ohio, and produces heavy- and medium-duty custom work trucks for regional hauling and diverse vocational applications. Sterling is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world’s leading commercial vehicle manufacturer.

Related Press Releases