Truck Website Gets “Star” Makeover

Contact: david.giroux@daimler.com

Revamped WesternStar.com features fresh look, enhanced user experience

FORT MILL, S.C. –  Aug 16, 2013 – Western Star Truck Sales, Inc. today unveiled its newly designed website. Featuring improved navigation and readability, www.WesternStar.com is easier than ever for Western Star fans and customers to access information about the truck brand.

Western Star’s enhanced site provides quick access to product updates, technical specs and a body builder guide for all truck models, plus an interactive map to locate the nearest Western Star dealer. WesternStar.com also gives users an at-a-glance look into current news and upcoming events, access to branded merchandise and ways to connect with Western Star on popular social media channels.

“We responded to feedback from our customers and fans with a website that provides the performance and ease of use they associate with our trucks, with the same rugged Western Star edge,” said Andy Johnson, brand manager, Western Star. “Whether making it easier to find the latest updates or designing the right-fit truck, we’re working hard to give our fans and customers exactly what they need to do the job.”

The Western Star website can be accessed through a computer, tablet, or mobile device. For more information, visit www.WesternStar.com.

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications.  Western Star is a subsidiary of Daimler Trucks North America LLC.  Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.

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