PORTLAND, Ore. – Nov. 14, 2016 – The 2017 Western Star dealer calendar is now available for order. The calendar’s theme, “50 Years of Legendary Awesomeness,” celebrates Western Star Trucks’ 50th anniversary with unique and striking layouts while acknowledging the timeless quality of the brand and its tough, built-to-last trucks.
The calendar features current Western Star truck models, such as the 6900XD and the 5700XE, juxtaposed in retro settings derived from some of the transportation industry’s most iconic print advertisements of decades past. The combination of past and present uniquely reinforces the timeless nature of the Western Star brand and its classic trucks.
“Western Star is rooted in a solid 50-year history,” said Andy Johnson, brand manager for Western Star. “The 2017 calendar not only honors Western Star’s longstanding past but celebrates our legendary awesomeness in a creative way while looking ahead at our future.”
The 2017 Western Star dealer calendar is available at participating Western Star dealer locations or online at the Western Star Gear Shop.
Western Star Trucks Sales, Inc., headquartered in Portland, Ore., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.