FORT MILL, S.C. – August 8, 2016 – Western Star Truck Sales, Inc., is hitting the silver screen once again. Paramount Pictures’ upcoming “Transformers: The Last Knight” will feature the heroic Optimus Prime based off the new Western Star 5700XE truck model. A Western Star 4900EX wrecker will also be joining the cast as the Decepticon Onslaught. Directed by Michael Bay, “Transformers: The Last Knight” is the latest film in the global blockbuster franchise and is scheduled for release in June 2017.
“We’re excited and grateful for the opportunity to work with Michael Bay, Paramount and Hasbro again on the next installment of Transformers,” said Andy Johnson, brand manager for Western Star. “The response to the Optimus Prime trucks from our customers, dealers and employees – as well as from the general public – has been fantastic. We couldn’t have asked for a better opportunity to introduce the world to the all-new 5700XE.”
Developed specially for the Transformers film series, the Optimus Prime truck incorporates the distinctive styling found on the 5700XE. Western Star’s most aerodynamic truck, the 5700XE is tough and powerful, making it the natural choice to portray the leader of the heroic Autobots.
Noted Johnson: “Optimus Prime is, hands down, one of the coolest trucks we’ve ever built.”
The 5700XE truck that appeared in the last installment of the “Transformers” franchise has since toured North America, making appearances at trade shows, customer events and charity functions.
“Transformers: The Last Knight” opens in theaters on June 23, 2017 in North America.
For more information and to find a local dealer, visit www.westernstar.com or call 866-850-STAR (7827).
“Transformers: The Last Knight” is the latest film in director Michael Bay’s blockbuster franchise. Produced by Lorenzo di Bonaventura, Tom DeSanto, Don Murphy and Ian Bryce. Based on Hasbro’s Transformers™ Action Figures. Directed by Michael Bay.
TRANSFORMERS and all related characters are trademarks of Hasbro.
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.
About Paramount Pictures Corporation
Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC Operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing, Inc., and Paramount Studio Group.