Western Star Awards “STAR Performer Class of 2017” Dealer Sales Professionals

Contact:  Jennifer.Edwards@Daimler.com or Katja.Bott@Daimler.com

PORTLAND, Ore. – (March 21, 2018) – Western Star recently named its “STAR Performer Class of 2017”. Part of the annual STAR Performer Sales Achievement program, this award recognizes and rewards the top-selling sales professionals at Western Star dealerships in the U.S. and Canada.

All recipients met or exceeded goals relating to truck sales, financing and training certification. In all, 25 Western Star sales professionals representing 24 dealerships achieved or surpassed the STAR Performer criteria in 2017.

“We’re proud of all of our dealers and how they represent Western Star, but this particular group of STAR performers went above and beyond in 2017,” said Samantha Parlier, vice president of marketing and product strategy for Western Star. “They are the best of the best and we’re excited to see what’s ahead in 2018.” 

Each STAR Performer received a gift and plaque, and 25 were honored at a special awards trip and ceremony in the Dominican Republic.

The Top Five STAR Performers for 2017 are Jeremiah Brodal (Transwest Truck Trailer, Brighton, Colo.), Dustin Brigman (Tom Nehl Truck Co., Jacksonville, Fla.), Pascal Lariviere (Centre Du Camion, Mont-Laurier, QC), Dave Holzwarth (Tracey Road Equipment, Inc., Syracuse, NY), and Dave Woolley (B & I’s Complete Truck Centre, Barrie, ON).

For more information visit a Western Star dealer or go to WesternStarTrucks.com.


About Western Star Trucks

Western Star Truck Sales, Inc., headquartered in Portland, Ore., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world’s leading commercial vehicle manufacturer.




Western Star 6900XD, 4900SF, 5700XE, 4700SF and 4800TS models (from left to right)
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