WILLOUGHBY, OHIO …As the marketplace continues to become increasingly competitive, many small business owners strive to position themselves in a unique way. One such business, Moorehead and Son Trucking, a contracting company located outside of Columbus, Ohio, conveys its individual personality by having each of its 15 Western Star trucks painted a different color.
“We chose to paint our trucks in all different colors – like yellow, green and blue – because we wanted to be different,” said Dennis Moorehead, Owner. “If the truck is not already available on the lot, the folks at Western Star do all of the customizing at the factory. We tell them exactly what we want, and that’s what we get.”
Moorehead’s fleet is comprised of Western Star 4900 FX and 4900 EX dump trucks. With customization available at the factory, from paint jobs to stereo systems to stainless steel fixtures, Moorehead is very pleased with the options from Western Star.
Western Star Trucks, headquartered in Willoughby, Ohio, produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world's leading commercial vehicle manufacturer.