Western Star Introduces New Naming System for Expanded Model Line

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LOUISVILLE, Ky. – Western Star Truck Sales, Inc. today announced new naming for its full line of truck models. The new badging is on display at the 2011 Mid-America Trucking Show in Western Star booth #30155.



Western Star recently introduced its newest Class 8 vocational truck – the Western Star 4700 – at the 2011 Work Truck Show, which served as the starting point for its new line-up.



“With the addition of the Western Star 4700 to our product line, we decided to better distinguish between the multiple configurations that are available within the brand,” said Mike Jackson, general manager, Western Star. “Our improved nomenclature enables our customers and dealers to easily select the right premium truck model and axle position to suit their needs.”



The new naming strategy builds on Western Star’s tradition of numerical notation, and separates Western Star’s family of trucks into four distinct models: the 4700, 4800, 4900 and 6900. All axle configurations are also represented and include the set-forward (SF), set-back (SB) and twin-steer (TS). Western Star’s full product nomenclature includes:For more information about Western Star, and to find a local dealer, visit www.WesternStar.com or call 866-850-STAR (7827).



Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.



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