Western Star Invites Fans to ‘Design Our Star’ at the Mid-America Trucking Show

Contact: david.giroux@daimler.com

Interactive truck platform gives public the power to cutom-build next MATS show truck

LOUISVILLE, Ky. – March 20, 2013 Western Star Truck Sales, Inc. today launched “The Design Our Star Project”, the first Western Star show truck to be built from the ground up by popular vote through social media channels. Fans and customers can cast their first vote at the 2013 Mid-America Trucking Show (MATS) by visiting the Western Star booth (#30185) or online at www.DesignOurStar.com.

“The Design Our Star Project” site will host regular voting rounds through October. The first round will feature Western Star® 4900 truck model options. Subsequent voting rounds will include the truck’s application, engine, interior options, exterior aesthetics and more, with results from each round posted in real time on the website.

Western Star will build the customized show truck based on final voting results. The final 4900 truck model will be unveiled the truck at the 2014 Mid-America Trucking Show.

“Western Star is renowned for building the most extreme, tricked-out show trucks and our first interactive social media program will involve our worldwide customers and fans in this process,” said Andy Johnson, brand manager, Western Star. “Empowering our customers and fans to customize a new model that showcases their unique creativity is the very essence of the Western Star brand.”

To participate in “The Design Our Star Project” go to www.DesignOurStar.com. Registration is free and users can enter for chances to win prizes.

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.

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