Western Star “Never Back Down” at 2014 Mid-America Trucking Show

Contact:  David.Giroux@Daimler.com


LOUISVILLE, Ky., – (March 24, 2014) – Known for its custom solutions, Western Star Truck Sales, Inc., is taking its booth one step further at the 2014 Mid-America Trucking Show (MATS). Themed “Never Back Down,” the Western Star booth (#30185) will celebrate drivers while highlighting the best of the company’s custom solutions.

Recognized for manufacturing the toughest trucks on the road that “never back down,” the booth will immerse MATS attendees in the Western Star brand and show off the latest premium accessories and options.

Highlights will include:
• A sneak peek at the all new Optimus Prime truck, the heroic robot lead in the forthcoming “Transformers: Age of Extinction” movie.
• “Stars” from the 2014 Western Star calendar, including a 6900XD and lightweight aerodynamic 4700 tractor.
• The reveal of the “Design Our Star Project” truck, the first show truck built by Western Star fans via social media with a special presentation to the Owner-Operator Independent Drivers Association (OOIDA) on Friday, March 28 at 10:15 a.m.
• Special guest appearances by country music artist and host of “All Access Outdoors”, Craig Morgan; star of the hit reality television series “Deadliest Catch”, Edgar Hansen; and country music icon, Sara Evans.

Stop by booth #30185 at any time during MATS for special giveaways and for the latest information on products from Western Star.

For additional information, and to find a local dealer, visit WesternStar.com or call 866-850-STAR (7827).

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.


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