Rugged designs, custom colors offer numerous branding options for customers
LOUISVILLE, Ky. – March 21, 2012 – Western Star Truck Sales, Inc. today announced that its new custom graphics package is now available for its complete product line.
Each vinyl graphics package offers customers aesthetic customization options, and is designed to complement Western Star's standard finishes. The package options are available in black, white, viper red, blue or green and customers can also add their company logo and colors to the graphics designs.
Customers can choose from five different design themes:
Torch: Flames in blazing colors give a fiery look to the truck’s exterior.
Smoke: The hazy design adds a cool, confident touch.
Flare: A bold design featuring flared, smooth lines enhances the truck’s rugged nature.
Razor: This jagged-edged design adds a sharp, alternative look to the cab.
Ripped: A two-toned, streaked design tears across the cab, reinforcing the truck’s toughness.
“Western Star customers value the highly customizable nature of our trucks, and these new graphics packages not only bring that reputation to life in a very visual way, but also allow our customers to make their trucks truly one-of-a-kind,” said John Tomlinson, product manager, Western Star.
The new Torch design is showcased on the Western Star® 4900SB FE package truck featured at Western Star’s customer ride-and-drive event during the 2012 Mid-America Trucking Show (MATS) running the duration of the show.
Western Star partnered with Kelowna, British Columbia-based IRON/graphix, Inc. to develop the graphics packages.
The custom graphics packages are now available to order through a local dealer. For more information, and to find a local dealer, visit www.WesternStar.com or call 866-850-STAR (7827).
Please see the following brochures:
Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.