Western Star Rewards Veterans with Discount Program

Contact: paige.jarmer@daimler.com or katja.bott@daimler.com

PORTLAND, Ore. – Nov. 10, 2017 – Western Star Trucks and Daimler Truck Financial (DTF) are proud to announce that their program to give discounts on new trucks to U.S. and Canadian military veterans will continue throughout 2018.

The Western Star VetStar Military Appreciation Program, which launched in 2017, offers U.S. veterans up to a $2,000 match on a down payment on a new Western Star truck financed through DTF. Canadian veterans are eligible for a CAD $3,000 match on their down payment through DTF.

“We owe a tremendous debt to our armed forces members and veterans in the United States and Canada, and we can think of no better way to show our appreciation than to make it easier for them to start or upgrade their trucking businesses with the VetStar discount,” said Samantha Parlier, Vice President of Marketing and Product Strategy, Western Star.  

The VetStar program applies to all new Western Star models (glider kits and used units are not eligible), and is intended for owner-operators and small fleets. There is no limit per customer and the discount can be used in conjunction with other programs.  

To find a Western Star dealer, visit WesternStarTrucks.com or call 866-850-STAR (7827).


About Western Star Trucks

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.


Western Star is proud to extend the highly successful VetStar Military Appreciation program for 2018. All Western Star models qualify for the program including the tough, rugged and extremely efficient 5700XE daycab.
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