Western Star Rolls Into MATS with a Sneak Peak at Optimus Prime

Contact:  David.Giroux@Daimler.com


LOUISVILLE, Ky., – (March 26, 2014) – Western Star Truck Sales, Inc. is showcasing the newest star in its family, a powerful new Optimus Prime truck at the 2014 Mid-America Trucking Show (MATS). The truck, which will star as the heroic lead in Paramount Pictures’ upcoming “Transformers: Age of Extinction” movie, will be on display at the Western Star booth (#30185). Show attendees will have the opportunity for an exclusive sneak peek at the all new Optimus Prime.


Developed specifically for the new Michael Bay film “Transformers: Age of Extinction,” many styling cues were leveraged from a new Western Star on-highway vehicle that will be unveiled in fall 2014. The new Western Star truck will be badged as a 5700.


“When the producers of the film approached us to create the new Optimus Prime, we knew we already had the perfect truck in the works and that it would be an ideal partnership to showcase our dedication to engineering, design and building the most rugged and reliable trucks in the industry,” said Andy Johnson, brand manager for Western Star. “Being a part of the Michael Bay Transformers film franchise is a unique opportunity where vehicles are stars, and we’re thrilled that Western Star is a major part of this iconic franchise.”


Renowned for manufacturing customer built, premium Class 8 vehicles, Western Star trucks take on the most demanding applications around the world, just as Optimus Prime takes on epic battles in the name of justice across the universe.


“Transformers: Age of Extinction” opens in theaters on June 27, 2014 in North America.


For more information, and to find a local dealer, visit www.WesternStar.com or call 866-850-STAR (7827).


“Transformers: Age of Extinction” is the fourth film in director Michael Bay’s global blockbuster franchise, starring Mark Wahlberg, Stanley Tucci, Bing Bing Li, Kelsey Grammer, Sophia Myles, T. J. Miller, Nicola Peltz, Jack Reynor and Titus Welliver. The film begins after an epic battle that left a great city torn, but with the world saved. As humanity picks up the pieces, a shadowy group reveals itself in an attempt to control the direction of history… while an ancient, powerful new menace sets Earth in its crosshairs. With help from a new cast of humans, Optimus Prime (voiced by Peter Cullen) and the Autobots rise to meet their most fearsome challenge yet. In an incredible adventure, they are swept up in a war of good and evil, ultimately leading to a climactic battle across the world.


Produced By Don Murphy & Tom DeSanto, Lorenzo Di Bonaventura and Ian Bryce.

Based on Hasbro’s Transformers™ Action Figures. Written By Ehren Kruger. Directed By Michael Bay.


TRANSFORMERS and all related characters are trademarks of Hasbro.


About Western Star

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.


About Paramount Pictures Corporation

Paramount Pictures Corporation (PPC), a global producer and distributor of filmed entertainment, is a unit of Viacom (NASDAQ: VIAB, VIA), a leading content company with prominent and respected film, television and digital entertainment brands. Paramount controls a collection of some of the most powerful brands in filmed entertainment, including Paramount Pictures, Paramount Animation, Paramount Vantage, Paramount Classics, Insurge Pictures, MTV Films, and Nickelodeon Movies. PPC operations also include Paramount Home Media Distribution, Paramount Pictures International, Paramount Licensing Inc., and Paramount Studio Group.


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