Western Star’s Rugged Trucks, Tough Solutions on Display at World of Concrete

Contact: nicholas.smith@daimler.com

LAS VEGAS – Feb. 2, 2016 – Western Star will showcase a variety of vocational products and options at the 2016 World of Concrete (Feb. 2-5, 2016). But the “Western Star Trucks Get Tough Challenge” puts drivers behind the wheel to experience the Western Star difference.

The sixth annual ride-and-drive event, which takes place in the Gold Lot at the Las Vegas Convention Center, takes contestants along a short course in their choice of a Western Star truck and scores them on a 50-point scale. All entrants receive Western Star prizes.

“Once they get in a Western Star truck, drivers appreciate the comfort, maneuverability and power that defines the Western Star brand,” said Ann Demitruk, vice president of marketing for Western Star. “Last year we had more than 250 drivers compete in the challenge, and this year we’re expecting even more. Come to the Get Tough Challenge and experience what Western Star is all about.”

Western Star will feature several of its vocational trucks and product options in the Gold Lot, including:

The Western Star Optimus Prime truck, star of the “Transformers: Age of Extinction” movie, will also be on display at the World of Concrete.

To compete in the “Western Star Trucks Get Tough Challenge” participants must have a current CDL, and can register in the Gold Lot. The event hours are 9:30 am to 5:00 pm on Feb. 2 through Feb. 4, 2016.

For additional information visit Western Star in the Gold Lot at World of Concrete. To find a local dealer, visit WesternStarTrucks.com or call 866-850-STAR (7827).

For more information, go to www.WesternStarTrucks.com.

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces tough custom trucks for highway and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 5-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.


Western Star’s Rugged Trucks, Tough Solutions on Display at World of Concrete
Download Lo-Res File Download Med-Res File Download High-Res File

Related Press Releases