Western Star to Host Third Annual ‘Serious Trucks Challenge’ at World of Concrete 2013

Contact: david.giroux@daimler.com

Public invited to test drive rugged construction-specific models and compete for NASCAR VIP package

LAS VEGAS – Feb. 05, 2013 Western Star Truck Sales, Inc., today announced that it will host its third annual “Serious Trucks Challenge” at World of Concrete 2013 in Las Vegas. The Serious Trucks Challenge will take place from 9:30 a.m. to 5 p.m. on Tuesday, Feb. 5 through Thursday, Feb. 7, 2013 in the Silver Lot (4) outside of the Las Vegas Convention Center.

Participants will have the opportunity to compete in course challenges that simulate various construction applications for a chance to earn prizes, including a VIP trip to the NASCAR Nationwide Series at Michigan International Speedway.

The course will test drivers on parallel parking, s-curves, driver side parking, blind side parking, and backing up and stopping on a 42-foot long, steeply graded ramp — all designed to highlight each Western Star truck’s maneuverability through confined work spaces.

“We understand the construction segment’s needs for rugged equipment designed to handle the daily rigors on the jobsite,” said Ann Demitruk, director of marketing, Western Star. “Our ‘Serious Trucks Challenge’ gives customers a chance to experience Western Star’s rugged capabilities firsthand — and with some friendly competition.”

Western Star trucks available to test drive include:

Western Star’s 6900XD chassis and 4800SB Twin Steer mixer are also scheduled to be on display.

Participants must have a current CDL to participate, and can register on location in the Silver Lot (4) at any time during World of Concrete show hours.

For more information about Western Star and to find a local dealer, go to www.WesternStar.com or call 866-850-STAR (7827).

Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.

Related Press Releases