Western Star Trucks Continues Product Offensive, Looks to Future

Download images for this press release

Company Now in Production with Numerous New Products and Options, Eyes Further Growth in U.S. and Canadian Markets

WILLOUGHBY, OHIO… In the past two years, Western Star Trucks has been busy. Introducing a series of new sleeper options, the exciting new LowMax profile, and a powerful new extreme-duty vehicle, while continuing to enhance existing products, the company continues to further invigorate the brand.

Taking its efforts to high gear with a new advertising campaign that adopts the heritage and personality of the brand’s Western roots and moving ahead with aggressive plans for enhanced product offerings, Western Star is making a strong effort to become the premium truck of choice for successful owner-operators.

“Our goal is simple,” said John Merrifield, Senior Vice President, Sales and Marketing for Western Star Trucks. “We want to custom-build trucks for customers who want to project their individualism while operating a rugged, premium vehicle. For the past few years, we’ve listened to our customers and introduced many new products that enhance that image and answer their needs.”

Those products include new offerings in the sleeper market, with the 82-inch Stratosphere Star Light sleeper and a 68-inch version for regional and long haul, as well as Canadian customers. Both sleepers feature a spacious walk-through design.

Western Star also introduced the LowMax highway tractor, which received such an enthusiastic response from owner-operators that Western Star expanded the line earlier this year to include a 123-inch BBC option. Additionally, Western Star has created a lighter weight vehicle option package with currently available production components. The vehicle is designed for weight-sensitive operators like bulk and regional haulers.

Highway customers aren’t the only ones with new choices. Last year, Western Star unveiled the new Twin Steer 6900 XD for the most extreme applications with improved features and options that offer the severe-duty customer a tough and powerful truck to get even the most demanding jobs done.

“Western Star isn’t done yet,” Merrifield said. “With increased sales of nearly 70 percent through the first half of the year, growing market share in the Class 8 category, and an expanding dealer network, the brand has exciting new plans for even more product offerings.

“It’s an exciting time for Western Star,” he continued. “We’ve seen excellent growth in the Class 8 market this year and the response we’ve received to our new products is outstanding. The best is yet to come.”

Western Star Trucks, headquartered in Willoughby, Ohio, produces heavy-duty custom trucks for long haul and vocational applications. Western Star is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world's leading commercial vehicle manufacturer.

Download images for this press release%

Related Press Releases