Western Star Trucks Lassos The Rugged Old West in New Advertising Campaign

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WILLOUGHBY, OHIO… Western Star Trucks is bringing back the rugged look and feel of the Old West with a new Western-inspired advertising campaign.

Building on its Western heritage, the Western Star brand has long been known for producing custom-built trucks with premium craftsmanship and providing its customers with comfort, reliability, traditional styling, and a superior ride.

“We are proud of our reputation as a manufacturer of top-of-the-line, well-built, rugged, and dependable trucks,” said John Merrifield, Senior Vice President of Sales and Marketing for Western Star Trucks. “Our new brand image reflects the authenticity of the brand and the unique personality and individualism of our customers.”

The advertising campaign, currently appearing in magazines, on posters at truck stops, and on selected radio networks, feature a selection of Western Star’s most beautiful trucks, both in construction zones and on the open road. With a Wanted poster and a Wild West look, the ads’ rugged theme is sure to take customers back to a time when a firm handshake closed a deal.

“Our customers know that Western values like hard work and dependability make all the difference when doing business,” said Merrifield. “They shouldn’t ask for anything less from a Western Star truck.”

Western Star Trucks, headquartered in Willoughby, Ohio, produces heavy-duty custom trucks for long haul and vocational applications. Western Star is a member of the Freightliner LLC Group. Freightliner is a company of DaimlerChrysler, the world's leading commercial vehicle manufacturer.

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