Popular Country Music Group Teams with Western Star on Canadian Tour
REDFORD, MICHIGAN…Western Star Trucks today announced that it is co-sponsoring the Road Hammers, the Canadian Country Music Awards’ 2005 “Group of the Year.”
With their self-titled album debuting at number one on the country music sales chart, the Road Hammers are performing in 30 cities across Canada this October and November. The group is also making special stops in tour cities to meet and sign autographs for select Western Star dealers and their invited guests.
“The Western Star brand is close to the hearts of many truckers in North America,” said Ann Demitruk, Director of Marketing for Western Star Trucks. “The Road Hammers are a talented group that pays a great tribute to today’s truckers and we are very excited to welcome them to our dealerships and co-sponsor their tour.”
The Road Hammers are a five-piece mix of country, southern rock and blues, singing songs of maverick culture and the open road. Created by Jason McCoy, the Canadian Country Music Awards’ 2004 “Male Vocalist of The Year,” the band has recorded a charged mix of trucking classics and new originals. McCoy is joined by Clayton Bellamy and Chris Byrne as they create what they call, “the definitive and ultimate driving album.”
“We are honored to be associated with Western Star trucks,” said McCoy. “The Road Hammers are the best band on the road and it's nice to be riding with the best trucks on the road!”
Western Star Trucks, headquartered in Redford, Mich., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a member of the Freightliner group of companies. Freightliner is a subsidiary of DaimlerChrysler, the world's leading commercial vehicle manufacturer.