Western Star Unveils “Design Our Star Project” Social Media Truck at MATS

Contact:  David.Giroux@Daimler.com


LOUISVILLE, Ky., – (March 26, 2014) – Western Star Truck Sales, Inc. today unveiled its newest star – the “Design Our Star” show truck, built from the ground up through social media channels. The 4900EX tractor will be displayed in the Western Star booth (#30185) at the 2014 Mid-America Trucking Show (MATS).


At MATS, the truck will be presented to Todd Spencer, executive vice president of Owner Operator Independent Drivers Association (OOIDA). The truck will be used to pull the OOIDA “Spirit of the American Trucker” tour trailer to various events throughout the year.


Launched at 2013 MATS, the project asked fans and customers to select the truck model, application, engine, interior and exterior options and more through regular voting rounds on Western Star’s social media channels and microsite. More than 16,000 votes were cast to select the final truck.


Featuring classic good looks, the new 4900EX is equipped with a Detroit™ DD16® engine, and is decked out with a “big and bold” chrome accessory package and a custom 1970s-themed paint job. The plush and roomy Ultra High Stratosphere Sleeper’s interior is swathed with premium Maple Leaf Red Ultra leather, and includes tons of storage throughout the cab and sleeper.


“Western Star is all about creating custom and unique trucks for our customers, and our first-ever social media truck took it one step further by really engaging a global audience in its build,” said Andy Johnson, brand manager for Western Star. “This new truck really highlights some of the best features that Western Star has to offer for the demanding Owner-Operator market – all based on the direct input from our fans.”


The versatile 4900 pairs power and durability with driver comfort, making it the ideal truck for the toughest of applications. Featuring a sturdy steel frame, galvannealed steel cab and aerospace aluminum sleeper, the 4900 is ready for even the most adverse conditions.


For more information, and to find a local dealer, visit www.WesternStar.com or call 866-850-STAR (7827).


Western Star Trucks Sales, Inc., headquartered in Fort Mill, S.C., produces heavy-duty custom trucks for long-haul and vocational applications. Western Star is a subsidiary of Daimler Trucks North America LLC. Daimler Trucks North America produces and markets Class 4-8 vehicles and is a Daimler company, the world's leading commercial vehicle manufacturer.


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