Daimler Trucks North America (DTNA) continues to strive to make a consistent, significant, positive impact on global trucking by maintaining its commitment to industry-wide leadership through quality and innovation. This dedication defines the core of the company’s genetic makeup.
Built on the singular challenge that still motivates us today—that of building a better truck—DTNA began in the late 1930s when Consolidated Freightways Trucking Company President Leland James used aluminum to build truck components instead of steel, hiring a team of engineers and building them himself, proving his skeptics wrong with immediate success.Experience DTNA History
Leland James changed his company’s name to Freightliner Corporation in 1942, and it would eventually become North America’s leading heavy-duty vehicle manufacturer. After briefly converting to WWII parts manufacturing during wartime, truck production grew steadily for decades. Daimler-Benz AG acquired the company in 1981, doubling sales over the next 10 years.Overview: Brands & Culture
An archival site for articles, press releases, images, facts and news features on DTNA’s worldwide impact, the media room is an excellent resource for researching our history of market leadership, founded on innovation and delivering recurring impact.Explore Media Room