Trucks North America
Daimler Trucks North America

Leading as a Woman in a Male-Dominated Field

by Tracy L. Mack-Askew, Managing Director, Heavy Duty Vocational Truck Platform

It’s not easy being a female leader in a male-dominated field.  You may feel like the deck is stacked against you.  However, I’m here to tell you, you can achieve your dreams of greatness in your chosen field, even if you happen to be one of the few women in that area.

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Collaboration, Driving the Future…

by Richard Howard, Vice President, Sales and& Marketing

Our customers’ fingerprints are all over our newest truck -- the Freightliner Cascadia -- because it was with their feedback in mind that we developed the incredible new features that are truly valuable to them. We are extremely happy about this fact as our customers are and have always been our inspiration. Central to this idea is that most important concept of collaboration between people, or, as we like to say, being 100 Percent Connected! Collaboration is essential to our people, our customers and the all new Freightliner Cascadia.

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Let’s Connect: a sneak peek of the North America Commercial Vehicle Show

by Kary Schafer, General Manager, Marketing and Strategy

You may call it a family reunion. For the first time in years, we at Daimler Trucks North America will be showcasing our entire family of brands in one place: the inaugural North America Commercial Vehicle (NACV) Show being held in Atlanta, Georgia the week of September 25th.

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Sustainability is How We Roll

By Olga Aulet-Leon, Sustainability Champion

Long before we built our new headquarters and opened its doors in April 2016, DTNA decided to strive for the highest environmental standard available: LEED Platinum Certification. To achieve this goal, we focused on elevating a challenging range of sustainability priorities, including energy efficiency, water conservation, and occupant health and wellness.

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Big Data in HR

by Eileen Frack, General Manager, Human Resources

There is an astronomical amount of data at our fingertips every day. In our personal lives we research products, look up and find old classmates and ask Google basically any question we want and get a slew of information back. What about in the workplace?

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No College Required: Skilled Trades

by Jeff Allen, SVP of Production, Quality, and Specialty Vehicles

A myth has long been perpetuated across American high schools that if you don’t have a college degree, you can’t earn a living wage, leaving many students unaware of the opportunities to earn a living wage with a job in manufacturing.

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What is AMT?

Thomas Lehman, Detroit Components Product Marketing Manager

There are three types of transmissions used in the heavy-duty trucking segment: manual, automatic and automated manual. While it’s pretty easy to understand how a true manual transmission works, there’s often confusion about how automated manual transmissions (or AMTs for short) function versus automatic transmissions, and what unique benefits an AMT provides.

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Innovating an American Icon

by Caley Edgerly, President & CEO, Thomas Built Buses

Only two countries in the entire world transport students to and from school via a school bus: the United States and Canada. School buses are the largest system of mass transportation in the United States, transporting nearly 25 million students daily. Even with its large numbers, school buses remain the safest way to get to and from school.

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Connectivity by Design

by Matt Pfaffenbach, Director of Connectivity

Recently I was riding a shuttle bus at the airport along with five other people. The moment the bus pulled away from the curb, all five people had their cell phones out and were “connected” to somewhere else altogether. I observe this behavior a lot; perhaps you have as well.

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The Top 10 Lessons for a Future Plant Manager

by Henning O. Bruns, General Manager, Cleveland (NC) Truck Plant

Like a plant in a garden, the working culture of a manufacturing plant also needs nurturing. The challenges of keeping employees working productively and the plant running smoothly are typically unique to the manufacturing world. During my 26 years with Daimler Trucks North America I have ridden the waves of business fluctuations, and I have had the opportunity to play a key role in keeping the culture and comradery evolving to keep engines and trucks rolling down the production lines.

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Strength Through Diversity

by Anahita Crawford, Manager, Diversity & Inclusion

Diversity and the pursuit of equality and justice, have helped shaped North American society. The women’s and civil rights movements, compliance laws and policies and immigration from every corner of the world have played a role in shaping the workforce.

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Employment Value Proposition

by Eileen Frack, General Manager, Human Resources

Never has the competition for top talent been as intense as it is today. Innovative companies understand that their ability to continue being prosperous in the future requires attracting the best talent out there. It is no longer enough to be an average worker, and it is no longer enough to be an average employer.

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Inside a Sustainable Supply Chain

By Tori Flanigan, Director, Supplier Management

Many companies claim to care about sustainable practices. At Daimler Trucks North America (DTNA) our commitment goes beyond words and well into action. Just a few of the examples where we lead on sustainable practices: we work in a LEED Platinum headquarters and Zero Waste to Landfill plants, and we engineer the most fuel efficient trucks on the road. There are many more initiatives, including our supply chain practices where we minimize the environmental impact.

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Small Changes have a Big Impact

by Lori Heino-Royer, Director, Business Innovation

Paradigm change has driven innovation. In our industry, Gottlieb Daimler invented the automobile and the truck over 100 years ago by thinking differently, as did Henry Ford when he made a small change that had a big impact on making the price of a vehicle affordable to the average American household.

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Threes for Trees


One of the primary causes employees at Daimler Trucks North America are passionate about is environmental stewardship. When there was an opportunity for the company to partner with the Portland Trail Blazers to give back to the community where we have been headquartered for over seven decades, we saw a natural connection to support Friends of Trees, a Portland-based non-profit organization that helps improve the urban tree canopy in the local community. 

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What's in a Drop of Fuel?


They’re everywhere and indispensable, and life would seem unimaginable without the service they provide. This may sound a lot like smartphones, but right now I’m talking about trucks. According to the American Trucking Association, 70 percent of all freight is moved by truck. Whether keeping supply chains humming and retail centers stocked, or delivering items directly to your doorstep, let’s face it; trucking serves as the backbone of the American economy.

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Think Globally, Work Locally


In my role at Daimler, a global organization, I have the privilege to experience other cultures in my daily business life. Each of these cultures brings small nuances that define how business in that region operates. From how time is monitored in meetings to the importance of hierarchy or the observation of personal space each culture has accepted norms and the norms of Daimler.

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Leadership 2020


Moore’s Law, famous for describing the driving force of technological and social change doubling every two years, also applies to the speed of business. Companies need to continuously evolve, always preparing for striking changes into the foreseeable future. Business leaders must be ahead of that curve, not only to best react to changes, but to help shape the changes created by new technologies and business practices on an ongoing basis.


Sustainability, Marginal Improvement, and Target Setting


How in the world are these topics connected when it comes to engineering our products? The connection is very strong if I think about Fuel Economy, one of my favorite subjects.

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Employee Centered Giving


Over the past century, corporate giving has changed quite a bit in America. Its roots are based on individual philanthropists like John D. Rockefeller and Andrew Carnegie making huge donations in the early 1900’s. By the mid-1900’s, following the war, companies tended to focus more on donating to large national non-profit organizations.

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LEED Platinum Certified


What does it take to accomplish the highest level of certification for an environmentally-friendly headquarters? For starters, it requires a long-term vision, high operational standards, significant investments, and a commitment to values.

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A Century of Engineering Innovation


As the director of communications and corporate marketing at Daimler Trucks North America, I feel strongly that I have the best job in the world. In my position, I have the honor to represent and communicate for the brightest, most passionate people in the industry who design and build, hands-down, the best trucks on the road.

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Innovation: The Struggle of What Is Possible and What Is Practical


Innovation is the sexy stuff of industry. It is always the work which everyone wants to be a part of. It is the place where people can be granted free reign to imagine, to create, and to try something new. It can also be the most frustrating, disappointing, and costly activity.

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What's in a Name?


Quite a lot, actually. Especially when you are a brand name … a brand name that’s on top. Freightliner’s new Cascadia went into production in January. And it is following in the tire tracks of a class 8 premium on-highway tractor that is retiring while leading its class in marketshare...

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